tag:blogger.com,1999:blog-12201213.post8652238127667679998..comments2023-10-12T10:29:34.106-04:00Comments on don't get caught: 4 strategies borrowed from print mediaeloquentwomanhttp://www.blogger.com/profile/12736800559249302802noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-12201213.post-75974997663685738602009-04-17T15:23:00.000-04:002009-04-17T15:23:00.000-04:00Couldn't agree more, Joe. One reason I help client...Couldn't agree more, Joe. One reason I help clients think through plans and strategies for communications projects--be it a blog, a print publication or a media relations approach--is so they know what to do as well as what *not* to do. The overwhelmed communications director often doesn't have a strategy with which to turn down opportunities that may be nice-to-do, but are not strategic...and that's a slippery slope.eloquentwomanhttps://www.blogger.com/profile/12736800559249302802noreply@blogger.comtag:blogger.com,1999:blog-12201213.post-21667608870797541322009-04-17T14:48:00.000-04:002009-04-17T14:48:00.000-04:00Denise,
Lots of great ideas here, but I think #4 ...Denise,<br /><br />Lots of great ideas here, but I think #4 is the key. I think it's incredibly important to examine why you are doing certain activities or projects, and the answer I hate to hear (and try not to give) is: "We've been doing that for years."<br /><br />Of course, the other side of that coin, particularly in implementing new initiatives, like social media, is to do it because everyone else is.<br /><br />In both cases, it's important to have a strategy in place to justify giving something up or adding something new.<br /><br />JoeJoe Bonnerhttps://www.blogger.com/profile/08251193922552697224noreply@blogger.com