tag:blogger.com,1999:blog-12201213.post5714357603396625046..comments2023-10-12T10:29:34.106-04:00Comments on don't get caught: Before you bake that QR code, ask me whether I use them--like @KingArthurFlour dideloquentwomanhttp://www.blogger.com/profile/12736800559249302802noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-12201213.post-25066379337308924482011-05-17T16:44:22.319-04:002011-05-17T16:44:22.319-04:00I find the King Flour method of engaging the commu...I find the King Flour method of engaging the community around this new method of connecting with folks really intriguing. We have used QR codes a few times at West Virginia University to help push users to marketing pieces and, once, a poll. I've posted the results of those campaigns to our blog and compared them to our use of text messaging to supplement the QR codes.<br /><br />http://www.dmolsen.com/mobile-in-higher-ed/2011/04/29/qr-codes-vs-text-messaging-for-sharing-web-links/<br /><br />The thing that really strikes me as the big difference between our use and the uses suggested by the King Flour customers are useful tasks versus fluff. A link to a recipe is probably more compelling and useful than a marketing piece.Dave Olsenhttps://www.blogger.com/profile/02675653791201107249noreply@blogger.com