The weekend read

Ride's over. Summer's done. And it's Labor Day weekend, a good time to salute the work you do, communicators. Get off the whirligig week and check out my finds, shared via @dontgetcaught on Twitter and don't get caught on Facebook, and curated here for you. Last chance for cotton candy:

• Strong man? Here's a fun animation of linguist George Lakoff's breakdown of Trump's tweets and tactics for shifting the media conversation.
• Tilt-a-whirl: Members of Congress on the far ends of the ideological spectrum have more Facebook followers.
• A new midway: This contest to get a room in your home redesigned by IKEA is also a clever social media engagement strategy.
• Stayed too long at the fair: Millennials are making things tough for advertisers by watching less teevee.
• You ride the same five rides, every time: Half of all digital media time is spent in just five apps.
• Photo booth: Selfies (sell-fies?) are the new Tupperware party.
• You must be this high to enjoy the ride: YouTube is reining in offensive videos, which can't run ads or be shared.
• Carnival barker: "If you announce things six or seven times, getting louder each time, don't be surprised if your customers ignore the first few announcements. You've trained them to expect you'll yell if it's important." Wisdom from Seth Godin.
• Video game? That 800-pound-gorilla, Facebook, is getting into teevee production in a big fat way.
• Week in review: On this blog, I shared Steal this idea: Do you have a 'free to use and reuse' page?

(Creative Commons licensed photo by Alive in Calgary)

Don't get caught unprepared, speechless, or without a message, but do catch me on Twitter, on Google+, and on the don't get caught page on Facebook--all great places to add your comments to the discussion. Subscribe to my monthly newsletter, Speakers & Communicators, to make sure you don't miss a thing on my blogs and get the first news about new workshops and projects.