Wednesday, September 13, 2017

Do pro communicators plagiarize? A guide to changing course

In How communicators can stop plagiarizing others and themselves, comms pros will find a useful and straightforward look at an issue we talk about in others, but don't necessarily police in ourselves. Whether it's due to ignorance, cut-and-paste habits, moving too fast, or any other reason, communications shops that work with words are bound to experience plagiarism--not by others, but by their own actions.

Rather than plagiarize this very good article, I'll just call it a must-read. Give your staff the simple tests in it; make the plagiarism discussion at least an annual, formal ritual in your office; share tools and resources your team can easily put to use to prevent plagiarizing. This is time well spent. Note that the article was prompted when the White House was discovered to have lifted lines for a press release from one written by industry lobbyists--not an unheard-of occurrence in Washington, if rare. Your own releases and reports could face similar scrutiny, and should pass muster.  (A hat tip to Ivan Oransky for sharing this very useful piece with me.)

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