- International ads: A former editor says Facebook accounts for a £20 billion loss in digital ad revenue at The Guardian last year.
- It's Fashion Week somewhere in the world: Search just got powered up again: Google now will add styling ideas from social posts and shopping links when you search for fashion info.
- Uncharted territory: That's what Pinterest is to most marketers. Here's a good roundup of ad and sales options and what you are missing.
- Global sharing: It's 10 years since Facebook's news feed entered your life. Read about the initial backlash--and why that told the company it was working. For the record, I still miss FriendFeed, where the idea originated.
- A whole new world: Here's why Google is building a new operating system from scratch.
- My people: The freelance world is expanding. Get to know the big business made up of your hired hands.
- The same the world around: Google Drive now has better ways to manage duplicate files.
- Ear to the ground: Most managers fail to exploit social listening. But to do social media right, you need to think like an anthropologist.
- Week in review: This week, my Moderating Panels blog looked at first-time panel moderators' advice--something the journalist-moderators for the presidential debates (all first-timers) might want to check out. On this blog, I looked at the use of Yours? Mine? Understanding audience and user perspective.
- Don't miss these workshops: I have two great workshops coming up: Registration ends today for a workshop in Austria for communications pros who work with experts. Later in October, I'm leading another workshop in Edinburgh on adding meaning to your speeches with metaphor.
- Where to next? Buy my ebook, The Eloquent Woman's Guide to Moderating Panels; tell your colleagues to put this blog in their feeds; sign up for my free monthly newsletter, or let me know how we can work together in 2016 with an email to eloquentwoman at gmail.com.
Message development, social media strategies, and speaker/media training for individuals and groups, so you don't get caught unprepared, speechless or without a message. I'm Washington, DC-based communications consultant Denise Graveline. Want to pick my brain or get a sense of how I work? Do it here.
Friday, September 09, 2016
The weekend read
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