Wednesday, January 20, 2016

Should comms pros hang out with speechwriters?

In Eight reasons why general comms people should hang out with speechwriters at the spring meeting of the UK Speechwriters Guild conference in April, speechwriter and UKSG director Brian Jenner gets at an idea I've been advocating for a long time. That's because, while communications pros sometimes write speeches and sometimes supervise speechwriters, many of them have never learned the proper basics of speechwriting, let alone the more sophisticated concepts and trends behind the craft.

Fortunately, that's what you will get at this conference, one of my favorite gatherings to attend. I've keynoted, chaired, and led workshops at previous sessions and I have an amazing global network to show for it. This is a friendly, smart, funny group of people, and my only regret is that a client commitment in April means I won't be at this particular session.

The conference includes pre-conference workshops on speechwriting skills, and the conference days feature no panel discussions--a refreshing rarity. You'll find the program and registration information here and early-bird discount tickets are available until 29 January. Grab this chance to expand your speechwriting horizons in a great setting with this delightful group.

(Creative Commons licensed photo by Pablo Fernandez)

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