Let me say first of all that I've been using MOO cards for several years. The quality of the paper and printing is excellent, and you have the option to print many images, not just one, within a pack. Even some of the available designs offer several variations in a pack, which boosts the interaction when you take out several during a networking session--I've found that people like to pick their favorites, and love the feel of the paper MOO uses. And a memorable card is one people keep.
These new cards are sure to join that memorable group. The cards are embedded with NFC (near-field communication) chips, the technology predicted to take over where QR (quick response) codes left off. (You can read more about the thinking that went into this interface here.) With a smartphone that is NFC-enabled, all you have to do is hold the card to the back of the phone to be connected with a website, social profile, or some other destination.
One big difference is that the MOO NFC cards provide you with a dashboard for managing the codes, so you can change the action without having to issue new cards. That makes them keepers, and more interactive. You also get metrics on who's interacting, how frequently, and more. Here are just some of the actions you can program the cards to:
- Make a digital business card that lets your contact use one tap to call you, message you, or just save your contact info.
- Share a link to your website, or all your social media connection points.
- Promote your app--one of the toughest challenges out there--by connecting contacts with your Google Play download.
- Share a Spotify playlist you've made.
- Connect on LinkedIn.
- Video chat with Appear.in.
- Share directions with Citymapper.
You can get creative with that: One example in the video shows a card mounted next to a framed artwork in a museum. A tap with the viewer's phone uploads more info on a website. MOO expects to expand the technology to other stationery products; for now, the business cards are the first available with NFC.
For my first batch of NFC cards, I went with a simple design (see above) that includes instructions for finding out more. I've learned that when a technology is new, part of your job is to help the user get used to it.
I've got a workshop on Creating a TED-quality Talk coming up in January 2016 in Washington, DC. It repeats twice in that month: on January 14, and again on January 28, and I'm limiting them to 5 seats per session. All registration closes at the end of December or when all seats are filled, whichever comes first. Please join us, whether your goal is TED, TEDx, or just an elevated, current presentation style.