Tuesday, October 13, 2015

Resources: My #SHSMD15 workshop on TED-influenced presos

Earlier this week, I led a pre-conference workshopInspired by TED: Using TED and TEDMED Tactics to Improve Your Presentations, for the Society for Healthcare Strategy & Market Development. And as lively workshops do, this one generated lots of questions and requests for follow-up material based on our discussion.

In addition to talking about ways to apply TED-style tactics to improve presentations, we looked at how hospitals can build a culture of training and encourage or influence executives to seek public speaking coaching and training. In that vein, we talked about some of the biggest stumbling blocks around: The egos of the executives who need the training most. When the question arose about whether big-ego executives know that they lack presentation skills, I mentioned a study that suggests that the answer is "no." The study, Unskilled and unaware of it: how difficulties in recognizing one's own incompetence lead to inflated self-assessments, is summarized here on Farnam Street blog (not HBR.com, as I thought).

Marketers and communicators looking for more help in working with the recalcitrant expert also will want to consult my post about 9 guides for communicators who work with big-ego experts, including my favorite, The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't. And I recommend two more posts of mine: Does your CEO really want media training or public speaking training? and Making communications training worth your experts' time.

Those posts all hail from this blog, the don't get caught blog, which focuses on communications planning and strategy, working with experts, social media strategies, and media training. It's designed for communications pros who want to make sure they don't get caught unprepared, speechless or without a message.

My other blog, The Eloquent Woman, covers women and public speaking, and it's where you'll find posts related to improving your presentations and public talks. Here are some posts from that blog on the topic of our workshop:

One participant asked me privately about speaking on panels, and I recommend my new ebook, The Eloquent Woman's Guide to Moderating Panels, as a resource for organizers, moderators, and panelists.


If you want a deeper dive into creating TED talks, check out my upcoming workshop at the link below. I also do workshops for communicators about how to work better with experts, and if that's of interest to SHSMD participants, just drop me an email at eloquentwoman AT gmail DOT com and I'll put you on the list for the next session.

I've got a workshop on Creating a TED-quality Talk coming up in January 2016 in Washington, DC. It repeats twice in that month: on January 14, and again on January 28, and I'm limiting them to 5 seats per session. Seats are already filling, and you get a 25 percent discount if you register by October 30. All registration closes at the end of December or when all seats are filled, whichever comes first. Please join us, whether your goal is TED, TEDx, or just an elevated, current presentation style.

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