Wednesday, October 28, 2015

.@ivanoransky on how to pitch reporters without being annoying

At the recent #sciwri15, the conference of the National Association of Science Writers, Ivan Oransky of MedPage Today and the blogger behind Embargo Watch and Retraction Watch, put his finger on the problem with pitching reporters: You're being annoying when you do that.

And I'll just add: That's a really nice, laid-back, polite way of saying that. Perhaps it will prompt you to some nice, laid-back, polite pitching.

Influenced early in my media relations career by a mentor who said, "Do what you wish someone had done for you when you were a journalist," I focused on the approach of tip more, pitch less to reach reporters. I'm delighted Oransky included it in the "do" list for that approach, and my post (at the link) not only shares what you can tip reporters off to, but some things you can stop doing to make time for this more customized approach.

Oransky's hit on one angle that may seem like a nuance to you, but that would be missing something big: It's better to tip reporters about something that isn't from your organization, but still of interest to them. It's a fantastic relationship-builder (the "relations" part in media relations) if done well and with care...and leaves the door open later when you have something from your company or organization to share.

Check out his slides, below, and pass 'em around. We really can't hear this stuff too often.

How to pitch reporters without being annoying from Ivan Oransky

(Creative Commons licensed photo by Adam)

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