Wednesday, September 02, 2015

Let me fix that for you: Using social media to prod news corrections

Fewer and fewer new organizations are bothering with--or not burying--corrections, and errors that go viral cause major headaches. Thank goodness for social media, which gives you plenty of options for correcting the record:
  • The screenshot correction prod: Pics don't lie. A tweeter caught the Wall Street Journal correcting without notice a line about Uber's strategy that might have been a little too close to the truth. It suggests to me a new way of prodding corrections: Tweet a screenshot first to establish the record--it's visual and useful, and can serve as the germ for a longer correction post, as below.
  • Twitter debate and replies, part two: Using one or more social mediums to reply to or fact-check incorrect information that appears on another social network also is a clever tactic that at once serves as a correction in the original forum, and expands that further. Often, you'll see the presidential campagins step forward early on such tactics, and here is such an example from Hillary Clinton's campaign. A new role for the press secretary may be emerging here, as Brian Fallon demonstrates in this YouTube video (also posted to Facebook and elsewhere) responding to a series of tweets. 
  • Make a longer response: One of the earliest uses of blogs--and later, long-form Facebook posts--was to create and publish your own corrections and refutations. If you know you're in the right, or have more info to share, publish your own long-form correction, then amplify it using other social networks.
(Creative Commons licensed photo by vonderauvisuals)

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