- Transcribe them: If your video features people talking, the content they say won't make it into search engines without text--just one of the 5 ways transcripts can enhance your social media presence. This is the full-use option that generates yet more options, so consider it seriously.
- Pull quotes from them for graphics and blog posts: Use that transcript to pull juicy quotes and feature them in graphic form suitable for sharing on Pinterest and Facebook, perhaps with a link to the full video.
- Don't just post on the usual suspects: Recognizing the power of online video with audiences, loads of sites offer the option to post video as content, from Facebook, Twitter, and LinkedIn to Pinterest, SlideShare, and more.
- Make them shareable. No, really: Just as with any other type of online publication, if you make it possible for me to share your video, you'll get a wider audience. Check those privacy controls and set them to share. A plea from me: Include an embed code.
- Break them into smaller videos: I've written before about how to wring out your existing content to create dozens of blog posts, using a video webinar as the example. But there's no reason you can't wring a lot of short video components out of a longer video and post them in shorter formats like Vine, or more specific blog posts.
- Embed them in email newsletters: Most newsletter programs offer embedded video as an option, but I rarely see it used in the newsletters I receive. Why not use this option to feature a TED talk, share a fun Facebook video, or share a video message more widely?
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