- Don't dive during the week: New data suggest that mobile usage and revenue peak on Sundays.
- Love diving? "You can only become truly accomplished at something you love."
- A long way down: Wondering why Facebook wanted publishers to post directly on the site?Think load times. Maybe you should think about your load times, too.
- Feels like slow motion: Game-changer alert: The Financial Times has rolled out a cost-per-hour metric for its advertisers, and intends to make CPH the industry standard.
- A deeper dive: Bobby Oswinski writes about music production and engineering (yes, I read it) and in My favorite B.B. King moment, he does what every blogger should do: Shares a unique point of view, avoids the well-worn path of others on a big event, and includes a video you probably haven't seen before. Read and emulate.
- Not as deep as it looks? After the initial flurry of Facebook Instant Articles--the ones publishers post directly on FB in lieu of linking to their sites--one observer started a countdown on how many days went by before any more of them were published.
- Moving toward the water: This recent survey suggests that media companies are putting a higher priority on mobile development than on paywalls. Summary charts of the data are at the link.
- Give that dive a 10: For the first time, Twitter's ahead of email in delivery of successful answers to customer-service questions. That's the good news. The bad news: Companies still fail to answer customer-service questions accurately on any channel most of the time.
- Diving for pearls: Earlier in the week, I gave communicators a heads-up about increasing coverage and bad public opinion about CEO pay in many sectors...and if you invite journalists to moderate panels, you might want to hear why they are reconsidering that task.
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