- Money grows on trees? Twitter has one big advantage over both Google and Facebook: It makes more money per advertiser than either of the giants.
- Or, only on certain trees: PR's gender pay gap is increasing.
- Branches moving in the wind: Google search results will start ranking you on how mobile-friendly your website is, come April 21, when the search algorithm changes. No mobile capability? Down in the results you go.
- The hunt for spring blossoms: Getting people to find your app is still a big struggle. Google just paid $25 million for the entire .app domain, so you'll be buying that website name from them, apparently. Google also is testing a pilot of sponsored results for app searches.
- Gorgeous petals: For the community's help on the net neutrality bill, President Obama sent Redittors a statement, and a handwritten note. Social media, meet old school. Steal this idea, communicators.
- Make like a tree: Half of U.S. households will use Amazon Prime by 2020, it's predicted. Sooner at my house.
- Searching for signs of spring: Will the search box be replaced by a text message on your mobile phone in the future?
- Peak blooms: Seats are filling for What goes into a TED-quality talk, my pre-conference workshop at the Spring Speechwriters and Business Communicators Conference in Cambridge, UK, this April. The workshop will help you learn how to craft and deliver a talk in the style of TED, whether you're getting ready for a TEDx conference, writing a speech for someone else, or aiming to do a presentation in this popular style. Go to this link for more details on what's included, as well as a significant discount. The workshop is on 15 April, and the conference is 16-17 April. Please join me!
Friday, March 06, 2015
@dontgetcaught on Twitter, and curating the best here for you. You do want to get smarter by Monday, don't you?