Let those children zoom up in their electric cars and mini vehicles. We're going old-school, baby, heading toward the weekend in the classic convertible that is the weekend read--my collection of the reads, leads and data you need, shared via @dontgetcaught on Twitter and curated here, just for you, communicators. Put the top down and get into gear:- Drive the open road? In the wake of the Charlie Hebdo terrorist attacks, a look at whether social media policies stifle innovation and free speech.
- Not the rearview mirror: Connected objects, mobile, and the speeding up of everything are the three trends Google thinks marketers need to have in their sights this year, based on search data. Infographic at the link.
- Showroom: Here's a nice primer on using advertising in online video without annoying the audience. Lots o' data and links.
- Vintage car: Demographic data on the powerhouse that is Amazon Prime
shows that older users are more loyal to the service.
- It's what's in the trunk that counts: Content is still king. New proof: Overstock.com wants to follow in Amazon's video-streaming tracks, and perhaps produce original content.
- Free ride: Free print daily newspapers appear to be thriving all over the world, but these numbers are detailed and don't lie.
- Change lanes: Here's a good look from the inside about a former journalist's job search. Thanks to Ivan Oransky for pointing me to it. Useful for hiring communicators and searching journos (both of whom I count among my readers).
- Move to the front seat? Millennials are now set to outnumber baby boomers.
- Don't drive in the water: I was curious about the AdWeek headline LinkedIn Beats Twitter for Content Marketing, Says Study, and if you, too, are thinking of falling for this clickbait, know that the words "in the UK" were omitted from the headline. As I have plenty of readers there, it's germane here--but disappointing in how it's presented.
- Missed this exit? In the past week, I also wrote about last-minute blog checks and the new getting caught, I also reorganized my web pages so you can more easily learn about getting a speech written or a message developed, getting a social media strategy, getting speaker coaching, or getting media training.
Come to my pre-conference workshop at the Spring Speechwriters and Business Communicators Conference in Cambridge, UK, this April. What goes into a TED-quality talk will help speakers, speechwriters and conference organizers understand how to craft and deliver a talk in the style of TED, whether you're getting ready for a TEDx conference or just a presentation in this popular style. Go to this link for more details on what's included, as well as a significant discount. The workshop is on 15 April, and the conference is 16-17 April. Please join me!
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