Wednesday, December 24, 2014

The DGC blog's top 10 posts for communicators in 2014

You can look out on 2014 as a field of open sea and sky, or look down at the rocks on the beach, each a gem of infinite variety, color, and size. It's how I feel about the posts you read the most last year: Some, rock-hard, specific, colorful, and practical. Some with vistas for strategy and perspective. It's always a gift of the sea to see what you chose the most:
  1. New free guide to verifying digital content in a crisis really wasn't linkbait, despite the words new/free/guide/digital/crisis. This is one useful handbook to pass around your comms shop.
  2. 10 ways to get your nonprofit board behind you on social media was requested by a participant in one of my workshops on using social media for storytelling for nonprofits. It's always a great way to cut to the chase, and get answers you need.
  3. Writing a book in Evernote on women and public speaking tells you how I started collecting and organizing notes and web clips for this big project.
  4. The weekend read as a blog sharpening tool unveiled my secret agenda behind the popular "weekend read" posts I do every Friday on this blog. You, too, can create a weekly feature that's a go-to item for your readers and clients.
  5. #HistoryRelived at the British Library: A social media case study took advantage of a workshop I participated in during a trip to London to get a new perspective on using Twitter to communicate history. This was fun and insightful.
  6. I don't write blog posts until I'm ready to write. Here's what I do instead.  Without interns or assistants, I blog at least five times a week, on one or the other of my two primary blogs. Here's how.
  7. Down with acronyms (DWA): Don't get caught making these mistakes  If your organization is acronym-prone, some communications-oriented thoughts on where the tripwires lie.
  8. Strategic View: Q&A with Binghamton University communicator Rachel Coker. This interview series asks smart communicators for perspective, and here, a thoughtful science communicator's ideas really took hold with readers.
  9. Are you ignoring published research because it's not embargoed?  builds on a post highlighted on Embargo Watch blog, in which one science communicator called out her peers.
  10. What Hemingway wrought: Word-limited storytelling's 2nd wave looked at the six-word story phenomenon, both venerable and newly popular. It's also a useful tool in the age of Twitter.
If you work with scientists, physicians, policy wonks and other subject-matter experts, you'll find useful my popular workshop, Be an Expert on Working with Experts. The next session is February 4, 2015 in Washington, DC. Register at the link by January 9 to get the best rate; all registration closes January 29 or when all seats are filled. Don't miss the workshop communicators call "informative and eye-opening."

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