- Sandwiches: The original mobile device: If you're a brand with a product to sell, new research says Facebook mobile ads are your best bet to reach holiday shoppers.
- Wonder Bread: The Paris Review's morning news roundup is a favorite read for me, and this edition has so much goodness, including this item I must reprint in full: "At last, someone’s teaching a course at the University of Pennsylvania called Wasting Time on the Internet: 'Although we’ll all be in the same room, our communication will happen exclusively through chat rooms and listservs, or over social media. Distraction and split attention will be mandatory. So will aimless drifting and intuitive surfing.' I’ve been auditing this class unknowingly for my entire adult life. I must owe UPenn hundreds of thousands of dollars by now." Sign up for this everyday.
- Bread line: We've just crossed this significant line: For the first time, we're using our mobile devices more than we are watching teevee.
- Old bread: I'm a big fan of understanding the demographics of social sites before you use them. Here's a handy chart with the user age distribution for all the major social media sites. Please consult this before you find yourself saying, "Only teenagers use...."
- Craving carbs: Of the 7 billion people on Earth, 864 million of them check Facebook every day. That's just the start of this interview on the science behind why Facebook is so addictive.
- More meat in the sandwich: Uber's new partnership with Spotify means personalized music on your ride in several cities. How are you personalizing options for your users?
- Give me your bread: NPR looks at the successful approach Google took to raising donations to fight the spread of Ebola virus.
- Stale bread? Forrester has been advising clients to abandon Facebook for advertising, continuing its longstanding stance against the social network.
- A new slice? Seth Godin has better things to consider than "it's been done before." Use them.
- White bread: Facebook is testing Facebook at Work, for workplace users who don't want their personal news feed in their colleagues' stream....or employers who think you're wasting time on it...or someone. Or, we could all learn how to use the privacy controls and acknowledge social media as a useful workplace tool. Your call.
- TED bread: StoryCorps's leader just won the 2015 TED prize, and here's a timely look at how the program edits and produces its audio stories with a deft hand. Worth reading alone to learn more about the Third Coast Conference for online audio producers.
- Bread basket: Facebook wants page owners to stop spamming the news feed with sales messages. A long and important read if you have a business page of any kind, with details on algorithm changes that will start in 2015.
Friday, November 21, 2014
Put this between two slices of bread: I'm so glad you can join me here on Fridays. Have a great weekend!