- Running up the stairs: Facebook is rolling out a new ad platform, Atlas, that will let you tap its vast data on Facebook users to better reach them with ads on other sites. Must-read, followed by this guide to opting out so FB can't use your browser data for this purpose. (Android users, also try settings > privacy shortcuts > more settings > ads to find this.)
- Step-down unit: There's a database of physicians on Twitter, and from a new study using it, data on what they do there.
- Stairwell? The New York Times announced that 100 newsroom jobs would be cut in voluntary layoffs, followed by a reduction in force. Here's a look at its finances for running that newsroom, indicating more cuts may be coming.
- Tripping up stairs: The magazine publishers' trade group issued a transparency report, in part to prove the industry isn't dead yet. We can debate whether that's too little too late, or you can just use the monthly report for your own purposes. It's loaded with audience data you couldn't get your hands on before.
- Should I step on this? A post on Is Snapchat a business tool? might help you think through use cases for any new site you're ready to dismiss.
- Escalator vs. stairs: Moms flocked to Facebook, in part to monitor their kids. Now undergrads, at least, are spending more time on Snapchat. Here's the data.
- Stepping stones: Facebook said you have to use your real name, so folks started fleeing to Ello, still in beta, lacking functionality and unprepared for the onslaught. Some observers saw implications for both sites. Then Facebook apologized and said it would change how the policy is enforced.
- Step in time: The Forest Service clarified new rules that some thought would prevent reporters from taking pics in wilderness areas. Not so, it turns out.
- Firm footing: Who's buying online? More than 40 percent of Internet users. Great demographic info and a case for opening your own online store, right here.
- Up or down? I made a decision to share this set of insights on how to battle decision fatigue.
- Musical stairs? Music habits are changing online. Sales are down overall, and we're streaming more than downloading.
Friday, October 03, 2014
Twitterstream, so we can all get smarter by Monday:
Less than a month to go before I head to Amsterdam for the European Speechwriters Network for its autumn conference. I'm giving a pre-conference workshop on women and public speaking, Be The Eloquent Woman, on 23 October, followed by the main conference on 24 October. It's one of the best-curated conferences I attend. Americans traveling from the U.S. to the conference get a special discount: Use code "eloquentwoman" for a €200 discount. Join us!