- Analytics tool: The business analytics on Pinterest are now open to all, and out of beta. You just need to sign up for a free business account to access all this goodness.
- Message maven: Now that Pinterest allows users not just to share pins with other users, but to reply and have a private messaging session, the "social" part of this network has expanded. That allows all sorts of targeted activity.
- Search strength: Just like YouTube before it, Pinterest turns out to be a pretty popular search engine with users, who search for things there when they're not quite sure what they're looking for. That means they're looking at Pinterest as a new kind of search engine, something you should keep in mind if you're all about search engine results, but don't show up on Pinterest. Handily, the improvements Pinterest has made to its search functions make it even easier to use as a tool for discovering content.
- Data driven: Pinterest manages its 10 terabytes of data a day -- yes, that much -- on an open source platform. If you doubt the power of Pinterest, you might want to start reading its engineering blog. All that data is critical to expanding its reach as well as its revenue from advertisers and brands.
- Not just for women anymore: Men have been using Pinterest from the start, but it's women who led the way in figuring out ways to use it creatively. Now Pinterest is looking to men to expand its audience, having hired a head of brand to help market the site to men. Global expansion also is on his to-do list.
Tuesday, September 09, 2014
17 things you can pin on Pinterest that are not pillows or dresses, and 17 things science writers can pin. But with its strong investments and expanded capabilities, you didn't think Pinterest would stand still like a real bulletin board, did you? Before you misunderestimate Pinterest any further as a useful tool, consider these perspectives:
(Creative Commons licensed photo by Niharb)
Posted by Denise Graveline at Tuesday, September 09, 2014