- How's the weather down there? BIA/Kelsey, in the run-up to its conference, interviews Weather Company's chief revenue officer on using data and location in creative ways to build revenue.
- State of despair: The Associated Press announced it will begin spelling out state names instead of its famed and hard-to-recall abbreviations you spent all that time trying to memorize. Journalists began whining about this immediately. Just go change your press release stylebook, willya?
- Viewfinder: 75 percent of brands' posts on Facebook are photos. And those auto-play videos recently introduced on FB have strong engagement with users.
- As far as the eye can see: You thought your digitization project was bad? The Vatican has begun to digitize its 40 million archived documents with a batch of 3,000. Feel better now, don't you?
- Terra firma: I love the Farnam Street blog even more now that it has published its stoic reading list. Lovers of crisp and clean language, speechwriters, philosophers: Grab this.
- Gated fields: A three-judge panel in Florida says bloggers are entitled to the same rights under the law as journalists. Mind you, it's not for something fun. (Nothing says "Not for fun" like a three-judge panel.) It's for a defamation lawsuit. I'll be adding this to my collection of posts about press credentials for bloggers, where I keep track of precedents like this one.
- Moving across the landscape: Apparently, people are watching a lot of long-form video on their smartphones. There's a useful rundown in this post of what the top online video producers are seeing in mobile use of their offerings.
- Staking out a position: LinkedIn's been pushing mobile use and is now up to 300 million users overall.
- Mapping a century: British Pathé has put a trove of 85,000 historical documentaries and newsreels online on YouTube. For free.
- Don't go over that mountain: Best advice I ever got: Don't be a slave to the ordinary has some real gems in it.
I'm always delighted when the path to your weekend involves a stop here. Thanks for reading!
On May 15, I'll be convening another session of Be The Eloquent Woman in Washington, DC. It's a subversive new workshop that helps women executives and public officials learn how women speakers are perceived and how to turn those expectations on their heads with confidence, content and credibility. Go here to read how the first workshop went and what participants had to say. All registration for this session closes May 8, and seats are filling...so join us!