Today's the last conference day--and more important to you, the start of the weekend, or nearly so. High time I shared this week's collection of finds I posted to Twitter this week, curated here just for you, communicators:
- Class grammarian: The wonderful Farnam Street blog shares the common word usage mistakes that David Foster Wallace used to share with his college classes. It is not lost on me this week that the first one involves a British vs. American usage issue.
- Even more freshers: Instagram is up to 200 million monthly active users, and a new report suggests it's catching up to Twitter.
- News in the great hall: New from Pew: Of the 64% of U.S. adults who use Facebook, half use it to get their news.
- Town and gown: Facebook's preferring to put personal news in front of users, and brand page views are plummeting as a result, to as little as 1-2 percent of total followers. Inside Facebook says it's time for brands to stop complaining about that, Meanwhile, Facebook has become the new Yahoo!, too big to innovate lest it upset users. (There's a great story in that post about the company that nearly bought Facebook. You'll be surprised.)
- Not the Radcliffe Camera: Brands on Facebook disappointed with fan engagement will want to get out their cameras after reading this study of 200,000 websites showing that YouTube's post-click engagement pummels that of Facebook. Google+, LinkedIn, and Twitter also all outrank Facebook in this category.
- Attention, careerists: Here's a useful cheat sheet for mastering LinkedIn.
On May 15, I'll be convening another session of Be The Eloquent Woman in Washington, DC. It's a subversive new workshop that helps women executives and public officials learn how women speakers are perceived and how to turn those expectations on their heads with confidence, content and credibility. You can grab a sweet discount by registering by April 11. Go here to read how the first workshop went and what participants had to say.