Thursday, March 13, 2014

For your communicator's bookshelf, Microstyle: The Art of Writing Little

After reading my post on What Hemingway wrought: Word-limited storytelling's second wave, speaker training colleague Alan Barker had another great suggestion for my communicator's bookshelf (and yours): Microstyle: The Art of Writing Little.

It's essential if you find yourself--and who doesn't?--focusing more and more on writing microcontent, from headlines and tweets to Facebook posts and hashtags. You might want to master those and even learn good structure and style while you do. But you also might want to get more creative, to think about sound and expressive grammar, coin a new word, push buttons or create your own microvoice. This is the book for you, then.

Author Christopher Johnson also writes the Microstyle blog, and The Name Inspector, on naming, taglines and verbal branding. The book and the blogs should be part of any communicator, marketer or writerly arsenal in the age of the tiny message.

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