- Stay positive whenever possible, whether posting about my life, my employer or something else. No one, not even your closest friends, really wants to listen to you complain. At least not very often.
- Share work that I’m proud of across as many platforms as possible — and make it easy for others from my campus and my university system (the State University of New York and the Research Foundation for SUNY) to do the same. I don’t maintain a separate research news Twitter feed, for instance; instead, I contribute tweets that go out from the university’s main account. I reach a wider audience this way, and it reinforces the importance of research to the institution as a whole.
- Give serious thought about whether to join new networks. I have an account with Google Plus that I very rarely use, and that serves as a good reminder to me that I don’t need to join Every. Single. Network.
- Stay current with the networks I do join, without being a slave to every single post. I give myself about an hour each morning to dip into Twitter and LinkedIn. Facebook and Twitter usually stay open in a tab all day so I can see what’s happening.
The other big lesson, one I’ll credit to Sree Sreenivasan, a real social media guru and one of my Columbia professors, is that most people will miss most of what you do on social media. That’s right: Most people will miss most of what you post. Since absorbing that lesson, I’ve been less shy about devoting multiple tweets to one topic. I’m also less shy about telling a friend about something that I’ve posted about on Facebook!