Thursday, December 26, 2013

The most-read DGC posts of 2013: Communications edition

Now that we've summed up the top social media stories on the blog this year, it's time to turn to the more traditional tasks of communicators. This year, presenting and speaking, pitching reporters, and putting your leaders out in front all caught the eyes of DGC readers. Here are your most-read posts on communications topics:
  1. 7 ineffective habits of scientists who communicate with public audiences was prompted by a scientist who asked, cleverly, "What should I stop doing?" Not surprisingly, I had a list.
  2. 5 big myths about introverts and public speaking shared something I've known for a long time as a speaker coach: Introverts make great speakers, but have to approach it differently.
  3. Lose that gesture: Presenters, stop pointing to your slides is among the most common and most unnecessary gestures ever invented. Help me stamp it out.
  4. Does embargoed material really boost your chance of media coverage? Retraction Watch blogger and medical journalist Ivan Oransky did us all a favor and kept track of how embargoes affected his coverage. A good post to have in your back pocket the next time this comes up in the office.
  5. Never spin a spinner: 8 ways not to pitch me details the ridiculous approaches I get from people who want me to cover something on my blogs. Kids, don't do this at home.
  6. Hidden cameras and private footage: 4 important cases to watch keeps an eye on legal and other discussions about who gets to wield cameras and what they capture. Lots of PR cautionary tales in the making here.
  7. Don't get caught by a quid pro quo approach to media relations is a reminder that the time you spend with a reporter isn't necessarily going to show up in the finished product.
  8. If you must use embargoes: 10 guidelines from Embargo Watch is a list I've long wanted Oransky, who also blogs at Embargo Watch, to put together. Here it is--study this, please.
  9. When you're coaching experts, can you get out of the way and let them be authentic? shares an experience I had coaching a TEDMED speaker--and you can watch the video to see what I'm talking about here. A plea not to sandpaper all the rough edges, please.
  10. 8 questions for the CEO who wants to be a great public spokesperson shares the thinking I put into any one-on-one coaching or media training for a CEO, university president or other leader. It's changed over the years, and includes thinking about public failure and what's not in your message, among other things.
Thanks again for reading in 2013!

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