Thursday, December 05, 2013

Gifts for communicators: Cameras I have my eye on

Visual trends are still the strongest of all social media trends, so if you're looking to reward a communicator in your life or your communications team, I'd be looking at video cameras if I were you--with these specialty cameras front and center on your list:
  1. The hot camera of the moment is the tiny GoPro HERO3, small enough to tackle live-action sports footage if worn by the athlete. You can mount it on the collar of a dog, put it on a car or boat, or just use it as a packable, lightweight option for capturing video. There's even a waterproof "surf" version. 
  2. For a still-and-video combo, try the Nikon COOLPIX L820, which has a 30x zoom lens and 1080p HD video capability. It's got enhanced performance sensors for low-light conditions.
  3. For a camera anyone can use, I employ the Sony Bloggie Touch, which has both a one-button option for recording as well as more sophisticated editing and sharing capabilities. This one is a workhorse in my training workshops, where participants record one another as they try out their messages. The USB connection lets us load and watch the videos on any laptop, right on the spot.
  4. The comprehensive kit in the Zoom Q2-HD Handy Video Recorder with Accessory Pack, which comes loaded with a 16G SD card, a speaker bag for monitoring recordings, and more. Zoom's audio quality is outstanding, so if you're looking for video recording with great sound, this is your kit.
  5. For time-lapse camera work, the Brinno TLC200 Pro HDR Time Lapse Video Camera can generate 720p time-lapse images under all lighting conditions, and creates the file in the camera so there's no need for post-processing.

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