The weekend read

You're stuffed, aren't you? So's this edition of the weekend read, where I curate the best leads, finds and reads I shared on Twitter this week, with an eye to what communicators need to know about media relations, social media, strategy and audience data. Let's serve up a second helping of stuff for your long weekend:

• More, please: 65 percent of nonprofits are producing more content using social media, compared to a year ago, according to a new study.
• Seconds: If you're a Facebook page admin, you can find a second life for your page content by turning it into a mobile app.
• Bubbly? If you're a big Facebook chat user, look for the new bubble design that's rolling out.
• International House of...: Vine has added 19 languages, in an international push.
• Table setting: Nordstrom will use Pinterest to help decide which goods to put on display in its stores.
• Holiday message: 70 percent of Snapchat users are women.
• No leftover keywords: Google has killed its Keyword Tool, so here are four good alternatives.
• Things go better without...: Coca-Cola will stop issuing press releases by 2015, and its brand journalism page has already replaced its home page.
• Did you write down the recipe? Evernote shared this guide to using the note-taking program to save your social media moments.
• Group photo? IFTTT, one of my favorite online automation tools, now has an IFTTT channel for Facebook Groups that will let you automatically greet new members, update the group with your latest YouTube video, and much more.

Sing for your seconds: The Chicago Symphony Orchestra is looking for a strategic publicist.

I'm always thankful that you save room for the weekend read. Thanks for reading!