- Does this spark anything? Try out the interview questions you'd get asked in a job interview at Twitter.
- Not shedding light: Sarah Palin did an appearance at a Wal-Mart (a public place, mind you) and press who attended were herded into a back storeroom and locked in there. Maybe not your winning media relations strategy.
- Wood chips: Want to get a gang to chip in on a holiday gift card? All Facebook reports on an app, eGifter, that is helping major brands offer this option on Facebook.
- Five-alarm fire: You've heard of Hemingway's six-word biographies. Now Spine, an app, prompts you to write five-sentence stories.
- Put out that fire: Twitter has discontinued the option to send direct messages to people who aren't following you, making the world safe from unwanted pitches.
- Washington is burning: The New York Times announced changes in its Washington bureau, as well as two new ventures there: One "at the nexus of data and news" on a range of topics, including economics, politics, policy, education and sports; the second, an "early morning news tip sheet" about events happening that day in Washington. Update your lists.
- Just a small fire: Facebook has reclassified what constitutes a "small business" page (no longer limited to storefront operations) and found that there are 25 million of them.
- Set yourself on fire: "Most quotes in news stories are needless, and you can quote me on that." Adjust your press releases accordingly.
- Log counter: Long posts and long comments on Google+ will show the number of lines remaining to be read after the "read more" jump.
- Pin yourself in front of the fire: Pinterest introduced "place pins," powered by Foursquare, and noting that its users pin location items 1.5 million times a day. Mashable suggests it for travel planning. How will you get creative with this?
I think we sometimes overlook things we don’t realize we’re already good at or have limited experience with. You may be beating yourself up about not having good enough grades in biology to go to medical school while overlooking the fact that you’ve been working in your family’s hardware store over the summer for eight years and have an extraordinary sense of how to deal with people. That’s a skill that a lot of doctors in their 50s would kill for: they’ve never learned to understand and be empathetic towards others. People have all kinds of soft skills that you can’t train someone to have, but they beat themselves up because it’s not the thing they think they’re supposed to be good at.You're really good at showing up here so you can get smarter by Monday. Don't think I haven't noticed--and don't think I don't appreciate it. Have a wonderful weekend.
It's nearly the end of the year. Are you leaving professional development or training money on the table? Email me at infoATdontgetcaughtDOTbiz to schedule individual or group training in public speaking, presenting, or social media; to prep for your upcoming TED or TEDx talk; or a communications retreat.