- Yes to multitasking: One in three users are posting on Twitter about television shows they are watching, proving that the enduring trend of doing something else while you watch TV can embrace social sites. Twitter just acquired Trendrr, which sits right at that intersection of TV and social media, perhaps giving it an edge over powerhouse Facebook when it comes to TV interaction.
- Letting the couch set weigh in: Tumblr gave Twitter some competition the night of the much-tweeted VMA ceremony (which set a record on Twitter of more than 300,000 tweets per minute during Miley Cyrus's notorious number). Engaging viewers has become a basic and vital part of TV viewing, letting broadcasters monitor audience reactions live--and for free.
- Embracing the stalwarts: TV networks are using Facebook to engage with their existing fans highlights another use of social media: Finding and celebrating with your home base of fans.
- Promoting the season highlights: Using Twitter to announce television's Emmy awards notes that this year's award nominees were announced directly during a Twitter chat--no news release or press conference involved. The tactic lets fans share the nominees and their reactions.
- Competition from the small screen: Television needs to keep a sharp eye on social media for competitive reasons, too. Social media is driving explosive growth in online video, with Facebook as the major referrer site. Both advertisers and content creators are using online video to post new material, something the TV world needs to keep in view. Google's Chromecast is a new way to watch web videos on your television, adding to the options for viewers eager to consume online vids.
- Engaging with your television content, for real: Talking TV? Dragon dictation now offers a full suite of ways to interact with your television. Perhaps that's the ultimate social television experience.
Tuesday, September 10, 2013
Posted by Denise Graveline at Tuesday, September 10, 2013