Tuesday, September 17, 2013

If you must use embargoes: 10 guidelines from Embargo Watch

I was looking for the *finally* button again last week when I saw that Ivan Oransky published If you must use embargoes, here's how to do it right. It's a collection of 10 guidelines--each one based in real-life issues communicators and reporters face when dealing with embargoed material, based on cases covered in Oransky's blog, Embargo Watch.

Oransky, a physician and journalist, is vice president and global editorial director of MedPage Today and the founder of Embargo Watch. His collection of guidelines looks at such issues as:
  • how much advance time to give reporters with embargoed material;
  • whether you can embargo information that's already on the web; 
  • about sanctions for reporters who break embargoes; and 
  • what to do when you have to lift the embargo early.
I'm delighted to see this set of guidelines. The journal in which it is published offers a free download in PDF form, so please grab it and share with your colleagues. The guidelines also offer you an authoritative back-up if you're getting pressured to bend or break the rules. Pass these along...

I've got two smart workshops for communicators this fall, and you get good discounts if you register this month for Be an Expert on Working with Experts on October 8, or The Keys to Confident Public Speaking on October 17. Join us and register today!

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