Thursday, September 05, 2013

Hiring journos to do PR: The walrus exercises [VIDEO]

I got talked out of journalism and into PR a long time ago, but I still remember stomping into my very patient boss's office every couple of minutes, saying, "Can you believe they want me to....?"

The adjustment sounds easy-ish, both to the communicators hiring journalists, and the journos taking the job. But in reality, it's often awkward and full of mistaken assumptions on both parts. I've wanted to write about this for some time, but haven't been able to find words as apt as the video below, shared by a former journalist I know who jumped to a PR firm and jumped back out to independent writing. He says this captures the experience perfectly. Watch the video, then add a comment: What advice would you give to communications pros hiring former journalists to do PR? What would make the transition work better?

I've got two smart workshops for communicators this fall: Be an Expert on Working with Experts on October 8, or The Keys to Confident Public Speaking on October 17. Join us and register today!

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