Previous attendees range from vice presidents to entry-level communicators, and they say this workshop is the "best training I've ever had, informative and eye-opening," and full of "practical guidance that you'll be able to put into practice immediately." I call it the workshop I wish I'd had earlier in my long career working with scientists, policy wonks and subject-matter experts in every discipline--but you can benefit from the lessons I learned the hard way.
Here's what you'll learn in the one-day workshop:
- How to anticipate experts' default communications style, how to help them see it, and how to show them what public and media audiences want instead;
- Why they don't need to "dumb down" their information to communicate clearly (and how to handle other common objections they raise);
- How to assess experts' communications skills and training needs, to help you approach coaching in savvy ways;
- Handling hands-on feedback to smart people, pushback and Q&A when you're training experts. Find out what they don't know--but won't tell you--and how to fix that.