Friday, May 31, 2013

The weekend read

For communicators, if a week is like toothpaste, it's mostly about putting it back into the tube. But there are better ways to brighten your smile, like checking out the great finds I made and shared on Twitter this week, all minty-fresh and compiled here just for you:
Sink your teeth into these great communications jobs: The American Psychological Association needs an assistant director/site editor for web content...the U.S. Chamber of Commerce wants a director of communications and strategy...BrightFocus Foundation, with a focus on brain and eye diseases, seeks a vice president for public affairs...Columbia University's School of Nursing is looking for a web editor.

Communicators are all smiles--if they've already registered for Be an Expert on Working with Experts, a one-day workshop on June 13 for communicators who work with subject-matter experts, scientists and policy wonks. Today's the very last day to sign up, by midnight Eastern Time. Are you in?

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Thursday, May 30, 2013

Wring out your existing content to get dozens of blog posts

Most of the time, my work on client's blogs is limited to training and strategies. But recently, my clients at the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins University--a client with a communications staff of four--were down one person, putting a big 25 percent drop in staffing. The Cancer Matters blog, one of her duties, was hungry for content. So I agreed to handle writing some blog posts on evergreen topics that could be used either immediately or held for later use.

The assignment did more than plug a staffing hole, however. It gave me the chance to put into action something I'm always urging clients when it come to creating blog content: Wring every last bit of goodness out of the content you have already lying around. Most of my clients have more content than they know what to do with. No need to go out and create something newly spectacular.

Why wring all that goodness out of your content? It gives you many more options for your blog, from the ability to plan and schedule posts far in advance to the opportunity to cover topics in depth over time, or, in this case, cover for an absentee.

In one part of this assignment, the client pointed me to a webinar on cancer nutrition, What's Food Got to Do With It? Eating Well Before, During and After Treatment. It featured a Hopkins nutrition expert who worked her way through a dense-packed presentation of consumer health information, followed by answering questions submitted by audience members online, asked by a moderator. The entire webinar was just under an hour, and I got 36 individual blog posts out of it. Yes, you heard me. Here's how:
  1. Set up the standing copy: Every post was going to need a pointer back to the full webinar, so the first thing I wrote was the closing language suggesting readers go to the webinar for even more info. That got pasted into every post.
  2. Read and listen: No good webinar has an exact match between the audio and the slides. I gleaned information from the slides and roughed out the post topics, then listened to the audio a couple of times to catch any extra information and decide whether it warranted its own post or would augment one I'd already identified.
  3. Resist the urge to bundle topics together: Chances are, at some point during this exercise, you'll find yourself thinking (as I did), "Really, these three things should go together." Resist that clarion call. Breaking the topics into small, discrete posts will better help your search engine results, and make the posts more readable.
  4. Leverage the questions: In this webinar, fully half of the program was devoted to answering viewer questions, and that material yielded 27 of the 36 posts. Every post from the Q&A section of the webinar has a headline that captures, as closely as possible, the actual question. That's because your reader's actual question is more likely to mirror what real people are searching for on the web--and mirroring that in turn in your headlines will improve your results in search engines. This article on how to leverage blog comments (another place where you'll find questions from readers or users) to boost page rank and SEO explains further.
  5. Look for opportunities to drive traffic around the site: When the speaker recommends working with the Hopkins department of physical medicine to come up with a post-treatment exercise regimen, it's a natural cue to add a link to that department. In this way, your existing content becomes another tool for driving new audiences to your website's many components.
  6. No item too small: Some bloggers pass over information that would yield posts of 200 words or less, but you're missing a built-in chance to make full use of your existing content if you do. Small, self-contained blog posts can help keep your overall post length varied, and may be practical, useful stuff that readers need to know. Some questions in the webinar got shorter answers--sometimes viewers were wondering about a possibility that just didn't occur, for example--but putting myths like that to rest may be an important role for that post to play, no matter how short.
  7. Think in timelines: This webinar had content focused on nutrition before, during and after cancer treatment, creating natural categories based on what patients or prospective patients would want to know. Look for similar natural timelines in your existing content to suggest individual posts or a series.
Of course, the real key to being able to get 36 posts out of an hour-long webinar lies in having a webinar jammed with content, something they have a lot of at Hopkins.

There are lots of other ways to repurpose content for your blog. You can use the interesting articles you share on Twitter each week and round them up into a curated post as I do in this blog's Friday post, the weekend read or on The Eloquent Woman blog, where the articles I share on that blog's Facebook page wind up on the blog on Mondays as The Eloquent Woman's weekly speaker toolkit. You can pull apart a press release and make posts out of a compelling quote, an illustrative example, or a series of next steps. It's a great brainstorm project: Take some existing content and look at it with the eyes of a blogger. What more can you get out of it?

The Hopkins cancer center is the rare hospital-based operation that's blogging--hospitals and health institutions have been avoiding blogs, fearing them to be time-intensive, among other things. That's just one of the insights I shared last year in a session on making it easy to blog for the Public Affairs Network of National Cancer Institute-supported cancer centers. The Cancer Matters blog uses another of my tactics for making blogging easy, deploying a team of bloggers who include physicians, nurses, educators and public affairs staff. Wringing out the goodness from existing content makes that approach even stronger. Can I work with your team to come up with similar tactics or a content strategy for your blog? Email me at info[at]dontgetcaught[dot]biz if you want a similar burst of content.

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Tuesday, May 28, 2013

Training watch: 6 professional development opps for communicators

I'm always on the lookout for unusual professional development opportunities for myself and for you, sessions other than the run-of-the-mill offerings you see all the time. Here are six such training opportunities coming up between now and October for you to consider. Note that the June sessions have tight deadlines, so act fast to secure your place:
  1. Evernote has workshops--soon: Tomorrow, May 29 in New York City or June 18 in Redwood City, California, you can learn more about how to be productive with Evernote. (The California session is at Evernote's headquarters.)
  2. The workshop I wish I'd had: My own Be an Expert on Working With Experts session takes place June 13, but registration ends this week at midnight ET Friday, May 31. The good news: The discounted registration of $300 for the daylong workshop is in effect. This intensive session is for communicators and related professions who work with subject-matter experts, scientists and policy wonks and want to do a better job collaborating with them to meet your communications goals.
  3. If you're thinking of making the jump to independence, The Creative Freelancer Conference, June 22 to 24 in San Francisco, has insights, experts, networking and mentoring on everything from your client relationships to what supplies and tech you'll need.
  4. She's all that: Both men and women attend BlogHer, which is July 25-27 in Chicago, and includes numerous tracks on tech, tactics and content, plus top-name keynote speakers. It's a huge conference, but one that will leave you full of ideas for next steps on your blog. The pre-conference sessions on July 25 are about moving your blog forward in specific areas--like creating a book from it. Be warned: Hotel rooms and conference registrations sell out fast for this popular meeting. Book now if you're interested.
  5. Across the pond: The European Speechwriters Network fall leadership and communications conference will be September 19-20 in Brussels. I just gave the keynote at the spring meeting of this group, and can recommend it highly--it's a jam-packed session and a great network of speechwriters, communicators working for top executives and speaker coaches. Look for workshops alongside the main conference program.
  6. A bigger nonprofit pool: The Communications Network, focused on private foundation communicators, has expanded its conference so that nonprofits also can attend. Coming up October 2-4 in New Orleans, registration for this popular conference opens in early June and always books up soon. Another "don't delay" conference to put on your calendar. Here's a tip: Follow the link and send the Network an email saying you'd like to hear about early registration before it opens up to all.
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Friday, May 24, 2013

The weekend read

Park it right here: The week isn't quite over, so let's pull over and take time to check out the great finds I shared on Twitter this week. You won't want to be driving when you learn about these great reads and leads, trust me:
I wish I could have parked myself in London longer, but I was just there for last week. You can read more about my London meetings with speakers and my keynote at the European Speechwriters Network here--and see the resources I swapped with the smart participants there on women and public speaking. The fall conference of this lively group will be taking place in Brussels September 19-20.

An expert parking job: There's just one more week to get registered for Be an Expert on Working with Experts, coming up on June 13 in Washington, DC. The registration discount's been extended, so you can still grab a seat for $50 off the regular rate. Are you in? Lots of smart communicators will be parking themselves there for the day.

Find a place to park yourself with these great communications jobs: Food and Water Watch needs a digital content director...the American Red Cross wants a senior communications specialist in disaster public affairs...Harvard's graduate school of education seeks a communications manager...the Financial Industry Regulatory Authority is looking for a senior director of corporate communications...

You always have a parking space reserved here on Fridays. Now, get that weekend in gear...

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Thursday, May 23, 2013

Words in a crisis: What we say versus the newscasters

Spokespeople, speechwriters, crisis communicators and message mavens may want to listen to this NPR Fresh Air commentary by linguist Geoff Nunberg about the rise of "horrific" and "surreal" as adjectives to describe events like the Boston Marathon bombing.

Nunberg draws a distinction about how recently the terms have come into use and who's using them:
[Horrific] didn't start to take off until a few decades ago, and it's been on a tear ever since — 10 times as common now as it was in 1970...."Horrific" belongs to television. The word started to catch on at the moment when the medium realized that audiences would watch raptly as they looped the same unsettling images, and its popularity grew along with cable news. "Horrific" turns up more on TV news than in newspapers, and far more than in fiction or in the movies. Behind "horrific" is the realization: "Oh my God, this really happened."
"Surreal," on the other hand, is what the real-life witnesses use when describing what newscasters call "horrific" events.

This might be one to file away for those unhoped-for moments when a crisis or disaster involves your top spokespeople. Sounds to me as if those wishing to reach and relate to those of us who aren't newscasters may want to stick with "surreal" and leave the "horrifics" to the talking heads.

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Tuesday, May 21, 2013

Lose that gesture: Presenters, stop pointing to your slides

"But...I have to point to my slides," said the speaker I was coaching. "It's expected. Everyone does it."

He's not the only one who believes that, either. As a Washington, DC-based speaker coach who often works with policy wonks, academics, researchers and other experts, I find myself reminding speakers and presenters again and again "Don't point to your slides." And by point, I usually mean that awkward gesture in which you attempt to continue facing the audience while you fling one arm up and to the space behind you.

Naturally, those who make this movement reflexively want to know why. Here's my rationale:
  • We can see your slides just fine: No pointing needed. In some cases--say, at a TED or TEDMED conference--the screen's so huge there's no chance of missing it. But even in the average conference room, your slides are visible. Trust me on this.
  • Pointing doesn't add to our understanding: Even if there's a particular place you want us to look on the slide, you can talk us through it (and no, this isn't an excuse to get out that laser pointer). You describe, and let us do the work to find what you're talking about. In that way, you'll be better engaging the audience instead of doing all the work for us.
  • The movement may distract us from either your words or your slide: If the audience is looking at your slide already--highly likely--then your gesture may draw eyes away, and vice versa if they were looking at you. 
  • Pointing isn't your best tool for emphasis: I'm much rather see you consider pauses, vocal variety, cadence, volume and other tactics to emphasize the point you're making.
  • Pointing in this way underscores how closely you are working from your slides: In my experience, presenters who don't know their slides, haven't practiced, or generally hang on to the slide deck as a path through the presentation are more likely to use this gesture. If that's the case for you, remember that you may be letting the audience in on your presenting habit.
  • You'll do better at engaging the audience: Turning away, even partially, may cause you to break your eye contact with the audience. If you work at facing forward and even gesturing toward us, you'll have our attention.
Bonus reason: Your shoulder will thank me later. But is it really expected? Not by your audience, it's not. Try omitting the point-to-slides and see if anyone notices, including your colleagues who do the same.

If you're trying to reform this often reflexive gesture, try gesturing toward the audience instead, with arms wide and palms up, as a means of emphasis (and to keep your body focused forward).

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Friday, May 17, 2013

The weekend read

I've been in London this week, giving the closing keynote at the International Speechwriters Conference yesterday, but still had time to share some great ideas, news, leads and reads on Twitter--and to meet some tweeps from the EU and the UK. Grab the Great Britain edition of the weekend read right here:
Royally good jobs for communicators: World Wildlife Fund is looking for two senior communications specialists, here and here...the University of Nebraska wants a director of marketing and communications....the Salk Institute for Biological Studies needs a senior director of communications...Elmira, NY-based Farm Sanctuary seeks a senior director of communications.

You've got two weeks to sign up for my popular workshop, Be an Expert on Working with Experts, perfect for communicators who work with smart people. But don't delay: Seats are filling. Will I see you there?

London treated me royally, just the way you do by stopping here every Friday. Cheers and a good weekend to you!

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Thursday, May 16, 2013

5 updates on photos, visuals in social media: Trends and tactics

In a world where the New York Times has already published an Instagram photo on its front page and Pinterest grew into the third-biggest social network in just a couple of years, there's no denying the strength of photos as a social-media trend. Whether you take photos, use them for your blogs and social sites, or share the ones you see, you'll want to keep an eye on these recent trends and tactics:
How are you using photos online?

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Tuesday, May 14, 2013

Communicators, what advice would you give to your younger self?

This Fast Company roundup of advice from tech entrepreneurs to their younger selves and this great Truth for Our Daughters on Harvard Business Review's blog made me wonder about you, communicators: If you could sit your younger self down now, what advice would you dish out?

I hear all sorts of communicators say they wish they'd worked harder, or not so hard...learned to nail a presentation or speech sooner...started that freelance business before they had a mortgage and a family to support...or realized sooner that they just didn't like what they were doing before it became their specialty. But you don't need to confine yourself to the regrets column. Perhaps you learned to trust yourself early or got somewhere advantageous because you learned to love risk. Maybe you learned you loved doing the thing you dreaded most.

Share your insights--small and personal, big and magical and everything in between--in the comments, or on Google+, or the Facebook page for don't get caught, or to @dontgetcaught on Twitter, and I'll compile them for all to share. Advise away...

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Friday, May 10, 2013

The weekend read

Have you hit the brick wall that is this week yet? Let me cushion the blow: The weekend's almost here and I've got all sorts of great finds I shared on Twitter this week that will help you sail over that wall and get to the weekend faster (and smarter):
No walls between you and these communications jobs: Twitter wants a director of news and journalism...the National Association of Independent Colleges and Universities seeks a vice president for public affairs...Amtrak needs a chief of corporate communications...St. Martin's Press is looking for a senior publicist for non-fiction.

Deadline wall: You've got just under a week to grab the discounted registration rate for Be an Expert on Working with Experts, my popular one-day workshop for communicators who work with smart folks. The workshop is June 13, and registration stays open till May 31 or when all seats are filled. But that nifty discount goes away after May 16. Are you in?

Next week, I'm in London to keynote the International Speechwriters Conference, but there's no wall high enough to keep me away from you, right here, so you'll get a global weekend read next week. Enjoy your weekend!

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Thursday, May 09, 2013

Where do you put out your welcome mat for comments? Trends & issues

Comments have long put the "social" into social media, but for many blogs and websites, they've become more curse than blessing. Are you still putting out the welcome mat for commenters? And if so, which social media door gets the welcome mat?

I've struggled with this myself, tiring of rampant spam and occasional trolls. Should I shut down commenting altogether on the blogs, as high-profile bloggers like Seth Godin have done? That's one option, and makes maintaining the blogs easier. Less simple is the path the New York Times has taken: At the Times, moderators decide which articles will have commenting open and which will remain closed. That keeps many articles from being overtaken by partisans duking it out in the comments, or as the Times puts it, "Our goal is to have every NYT comment thread offer tangible added value to each article for our readership."

The plus side of comments
When they work well, comments have long served, for me, as a great source of blog post ideas and even a boost to my search results (and if you don't know how to leverage blog comments for better search rank, you should). There's nothing as authentic as content that comes right from your best readers, whether it's a question, a useful tip, or a comment that expands on your thinking. Take it from no less a writer than The Atlantic's Ta-Nehisi Coates, whose writing won a National Magazine Award, prompting him to throw a nod to his commenters, dubbed "The Horde," for sharing tips and leads and fixes and helping to improve his writings.

Threading as a trend
Threaded comments are becoming more prevalent, an effort "to serve the people reading the comments, rather than the people writing them," as this article on how Gawker's reforming its comment threads puts it. In this scenario, the most recent or most frequent commenter isn't rewarded with the top spot or the chance to dominate the feed. Facebook's also in on this trend, rolling out ranked, threaded comments for pages with more than 10,000 fans or celebrity profiles.

Importing comments
But what if your blog or website's part of a different trend, the one in which comments stop arriving because your followers are sharing your posts and commenting on social networks? Google's working on a way to have your comments everywhere, making it possible to bring Google+ comments to your Blogger blog (or use this workaround to embed Google+ comments on any blog or website). Here's what that looks like:
The upgraded commenting system preserves the existing comments, but the future comments require a Google+ account. That means, visitors can no longer post comments anonymously, using an OpenID account or using a Google account that hasn't been upgraded to Google+. When posting a comment, visitors can also share it on Google+. The new commenting system doesn't just show the comments posted on Blogger, it also shows all the Google+ messages that link to the post and their comments.
Plug-ins on WordPress make it possible to import Facebook or Twitter comments into your blog posts, too--an easy way to have your comments where the commenters are most comfortable posting them, and on your blog or website. But do the commenters know you're importing their comments? wonders Librarian by Day blogger Bobbi Newman:
What I’m struggling with is first is it ok? Do people realize the comments they are making elsewhere are being imported to a blog? That what they see as a passing Twitter comment becomes more permanent? It is even less obvious on mobile devices that your Facebook comment is being posted elsewhere.
Newman also questions the aesthetics of using imported comments, worth considering before you take the plunge.

Have you struggled with these (or other issues) on comments? What's your comments policy? You know where to tell me about that, right?

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Tuesday, May 07, 2013

9 guides for communicators who work with big-ego experts

Communicators who work with experts eventually run into the big-ego expert--the one who's all too aware of his importance and wanting to be sure you are, too. I had a boss who used to refer to them as people who were "reading their own press releases and believing them," and I call them the ones I have to pull away from the microphone.

No matter what you say about  them, big-ego experts are a real challenge for communicators. Often, it's that ego that reporters notice when they're dealing with your difficult expert, and big egos are sometimes behind the behavior of experts who blow off media interviews and other opportunities. An egotist's expectation that you'll be lining up those promotional opportunities creates a demand that sometimes means other, less pushy, experts get less attention.

What's a professional communicator to do? For now, I say: Retreat to the bookshelf to get smart about that ego. I've worked with my share of big egos, and have found it takes extra help to develop the non-anxious and effective methods you'll need to handle those hotheads and microphone-grabbers. Here are eight useful references you should consult--and share with your team--so you can get better at handling big egos, even if only in self-defense:
  1. Why Is It Always About You? looks at the narcissist and, more importantly, how you can set boundaries to keep one from running right over you. A short, good read.
  2. The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't is worth reading and then passing on to your manager. The first chapter alone documents the cost of maintaining a corporate culture with a**holes in it. For communicators, a good internal discussion could revolve around how and whether you'll tolerate these characters among the experts you're promoting, and how your team will handle those situations. The book will tell you the cost to organizations that don't have this conversation--and it's high.
  3. Type Talk at Work (Revised): How the 16 Personality Types Determine Your Success on the Job will help you learn how to deal with experts of all types, although you'll find most of them type under ISTJ. Use the book to learn how to deal with them effectively. It may not be ego you're running up against, just their personality preferences.
  4. Introduction to Type: A Guide to Understanding Your Results on the Myers-Briggs Type Indicator gets you even deeper into personality types. Be sure to read the "in times of deep stress" portion of the profiles to see how your experts might behave when you push them outside their boxes.
  5. The Power of a Positive No: Save The Deal Save The Relationship and Still Say No is a great negotiation tool for communicators who need to say no to important experts and still preserve a relationship.
  6. Difficult Conversations: How to Discuss What Matters Most helps you get to the meat of the matter in thoughtful and careful ways.
  7. Tangling with Tyrants: Managing the Balance of Power at Work is recommended by some of my readers, focusing more the the boss as bully. It's a Kindle book, and Amazon Prime members can borrow it for free in Kindle ebook format.
  8. Team Geek: A Software Developer's Guide to Working Well with Others is a guide communicators can read first, then hand off to the coders they work with. The book recommends adopting the "servant leader" approach and advises smart coders to "lose the ego." There's even a useful chapter on "Working with Poisonous People" that might come in handy for you.
  9. Assholes: A Theory was suggested to me by a communicator who attended my recent presentation on 10 things communicators don't know about experts and vice versa. I love getting leads like this one; this audience member shared a picture of the book on her cellphone, so I'd remember the title. More of a think piece than a survival guide, this one has insights you'll appreciate if big egos are part of your work life.
Big-ego experts are always on the agenda at my workshop, Be an Expert on Working with Experts. Seats are already filling for the June 13 session in Washington, DC, and there's a substantial discount if you register by May 16, although all registration will stay open until May 31 or all the slots are taken, whichever comes first. One university communicator, after the last workshop, said, "If you ever have the opportunity to take a workshop with @dontgetcaught, do it! Best training I've ever had. Informative and eye-opening."  I hope you can join me for this session in June.

This post updates and expands one I published in 2012

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Friday, May 03, 2013

The weekend read

Surf's up, Moondoggy? I can wait a little longer, since I'm awash in some great reads, finds and leads shared on Twitter this week. Let's catch a wave after I pass these along:
Surf these great comms jobs: NBC Universal wants a digital producer...ASAE needs a content curator...the University of North Carolina seeks a science communications manager....MOMA is looking for a senior publicist.

Discount dives: 
You've got just two weeks left to land the discount on registration for my popular workshop, Be an Expert on Working with Experts, coming up June 13. The discount ends May 16, and all registration closes May 31. If you're going to be in London in mid-May, check out the International Speechwriting Conference. I'm giving the closing keynote, and you'll get a discount for registering with the code "EloquentWoman."

And I can't let the tide go out on this week without thanking you for being here...

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Thursday, May 02, 2013

Hidden cameras & private footage: 4 important cases to watch

If you think the crowdsourced identification of the Boston Marathon bombers was an exceptional use of hidden cameras, think again. We watch more online video than any other kind of social media, and it's easier than ever to shoot and share professional-quality HD video with decent sound on smaller and smaller cameras. Companies, governments, organizations and individuals are putting these recording techniques to use--in some cases, with hidden cameras, in others with behind-the-scenes footage not intended for the public eye. And that's where things get tricky. Here are four cases in which either hidden cameras or not-ready-for-prime-time footage are causing PR headaches, all cases you should keep you eye on:
  1. I spy with my Googly eye: The problem with Google Glass: People wearing them can record you without you knowing talks about an as-yet largely unavailable product, Google's eyepiece that records, takes pictures, shares, searches and more. Right now, some observers are calling for "Glass etiquette" to guide would-be surreptitious recorders. Good luck with that idea. So far, one bar in Seattle is banning Google Glass outright. Before you panic, find out how Google Glass really works,  and read about the newly released specs for Google Glass.
  2. Using video to blow the whistle on whistle-blowers: The New York Times article Taping of farm cruelty is becoming the crime is a good primer on the so-called "Ag-Gag" laws, designed to make criminal the undercover video recording of animal cruelty and unsafe practices in agricultural facilities and farms. Activists have succeeded in shutting down or getting prosecutions of violations of agricultural and animal protection laws using videos as proof, and the new spate of laws aims to reverse that trend by making the video recording the crime. This activist--who's done some undercover recordings himself--suggests a different use for webcams so that they open up the slaughterhouses to public viewing, in the name of transparency: "There would be no need for human intrusion into dangerous sites. No tricky angles or scary edits by activists. Just the visual facts. If the operators felt their work misrepresented, they could add cameras to give an even fuller picture." (Memo to the New York Times: The article does a nice job referring to the visual product as video, since it concerns images captured digitally, and not on old-school videotape. So how 'bout not using the word "taping" in the headline? You know, to update your look.)
  3. You don't need Google Glass to record using your sunglasses, as you'll see in this look at wearable video cameras for police officers. Here's how the cameras work: "The cameras are so small that they can be attached to a collar, a cap or even to the side of an officer’s sunglasses. High-capacity battery packs can last for an extended shift. And all of the videos are uploaded automatically to a central server that serves as a kind of digital evidence locker." Intended to improve community relations by providing an impartial view of what happens in police interactions, the practice is viewed askance by many of the cops themselves. A study currently underway is already demonstrating major reductions in citizen complaints and in use of force by the police when the cameras are worn and used.
  4. Hiding in plain sight: Rutgers officials long knew of coach's actions shares the tick-tock on a highly visible case involving video shot from the stands, showing a university coach striking, shoving, and swearing at players in ways that eventually led to his firing...but not fast enough. It was an official but not publicly available video, which gave it nearly the same impact as a surreptitious recording. We know we weren't meant to see this. In this case, a former assistant had long complained of the coach's abusive ways. "The video, parts of which were made public last week, was 30 minutes long. It had been professionally edited from a collection of 219 DVDs covering hundreds of hours of practices, material that Rutgers had voluntarily provided to Eric Murdock, the former assistant, after his departure." So if the video exists, remember that a personnel or legal action can make it more widely available than you might imagine at first. Also notable in this coverage: The coalescing of public opinion based on who saw the video and when. When the public considers a video compelling, the idea that your executive saw it months ago and did nothing official means you've got more explaining to do.
I'm voting with the animal rights activist and the police departments who advocate using cameras for transparency, in part because pursuing terrorist designations and jail time is such a lousy PR tactic for combating coverage you don't like. And as my earlier post Arresting photographers: What should your security team do in an age of cellphone cameras? noted, you can come up with less strenuous workarounds instead of arrests and confiscating equipment. How are you handling hidden video?

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