Thursday, April 25, 2013

Using social tools to rethink press conferences and press releases

With all the social tools available, the old-fashioned press conference and press release look about as sophisticated as hollering your news out the window. Media relations pros know how tough it has been for many years now to get reporters to show up for press conferences. My proposal for a press release diet, which substitutes blog posts for emailed releases, was born from a desire to start using the new tools instead of these tired and mostly ineffective approaches. Can you reinvent the presser and the press release--and all your announcements--in new ways with social tools? You sure can. The trick is knowing where your followers are and who they are on each site. Holler these tips to the other kids in your office:
What are you using in lieu of press conferences and press releases? Holler back in the comments.

If you found this post useful, please subscribe or make a one-time donation to help support the thousands of hours that go into researching and curating this content for you:

No comments: