- Use Google+ for press conferences: Tibetan activists held the first press conference on Google+ Hangouts, demonstrating its real strength in helping organizations share news from (very) remote locations that are tough for reporters to reach. The city of Los Angeles announced its new website in a Google+ Hangout featuring the mayor, and Digital Hoops looks at some of the possibilities for press conferences, briefings and even fan closeup gatherings with star athletes on Hangouts. And astronauts have done them from space. So what's your excuse? Hangouts just got a new app called Capture, that lets you do just that to preserve what the Hangout-in-progress looked like. It's more than a screen grab, and another way to document your presser.
- Use Facebook to announce news first: With its support for video, photos, text and links, Facebook's an efficient natural for news announcements, as celebrities have long known. But more serious news is getting announced this way, as in this 2011 announcement on Facebook by the NATO commander of the war in Libya that he would recommend ending that mission, long before an "official" release was issued. Facebook's native support for dozens of languages around the world made this a particularly savvy choice, as it would be for your global announcements. Recently, the SEC issued guidance that companies could use Facebook and Twitter to disclose "material information," as long as shareholders were notified first. This prompted Netflix to suggest it might start using social media for such announcements, and companies that issue press releases to cry foul.
- Closed to the public? Share press conferences on YouTube: Amazon didn't live-stream this Kindle press conference, but did the next best thing by making it available quickly on YouTube. If this is part of your plan, give news organizations (and users) a heads-up that the video will be forthcoming, and make sure you publicize the link. This is a great way to get double-duty from a press conference, and a straightforward transparency move for any company or organization.
- Use Twitter's Vine video app to pop your news: This may not look like the press release you're used to seeing, but social discovery app Sonar used Vine to announce a big new investment--and TechCrunch weighed in, hoping this wouldn't "become a thing."
- Using Twitter to track down, confirm and announce stories isn't just for reporters, as seen in this report from SUNY-Oswego on the story of its first alumni athlete to get called up to the pros. It's a nice behind-the-scenes look at how communicators can generate as well as share stories on the social site.
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