- You've heard of the long tail. This ain't it: Embargo Watch blog heralds a new record for short embargoes: The New England Journal of Medicine, holder of the previous record, shaved 11 minutes off by allowing reporters a precious 38 minutes' worth of embargo on two papers.
- That pride thing is showing in your likes: Data from 58,000 volunteers shows that your "likes" on Facebook are predictive of your personality traits. Hat tip to Tiffany Lohwater for this one.
- Dirty birds: Exxon refused to release details about a recent oil spill to journalists, then threatened them with arrest, established a no-fly zone over the site, and more. While it was busy blocking a free press, it appears that paper towels were used at the site to (yes) remove some of the oil spill. I can't make this stuff up.
- Hangout with the peacocks? YouTube accounts and channels can now be linked to Google+ accounts, with all sorts of benefits. Read this one closely--lots of potential.
- No screeching, please: This blog on voiceovers has some great post primers on which audio equipment to invest in, including this post on microphones.
- Flocks of data: Data from 30,000 businesses forms the basis for this post on 7 secrets of YouTube marketing. You'll be relieved that fancy video production values is not one of them.
- They can't fly, but you could let them out in the yard: Back when I was at EPA, we fast-tracked reporters' FOIA requests and Administrator Browner spent long open Q&A plenary sessions with reporters at the Society of Environmental Journalists meeting. SEJ just sent this statement out asking for a change from the more closed-door press policy of today.
- Paging the NBC Peacock: Few articles tell you what happens when your small-biz online video goes viral, so this one is a rare peek at the aftermath.
- Pecked to death: Don't hate me, but this study shows hostility on the rise on Facebook and other social networks.
- Really, what is a peacock if not a mobile display device? 41 million people in the U.S. are watching video on their smartphones for reasons that range from boredom to pre-planning. But globally, only 40 percent of those video viewing sessions are longer than 10 minutes. A motherlode study here.
Friday, April 12, 2013
Twitter. Pride yourself on looking smarter by Monday with these finds:
The pride of learning new skills: I've got three useful workshops for communicators coming up in June--but you'll get better discounts if you register early, and seats are already filling. Choose from a half-day session on Refreshing Your Blog...the popular full-day workshop, Be an Expert on Working with Experts...or a lunchtime session for job-hunters on Messaging Me. I hope you'll be among the lively gangs registering for these workshops!
Strut your stuff for these communications jobs: The American Society for Training and Development wants a senior writer/editor for its magazine....the Carnegie Corporation needs a director of communications and content strategy...North Carolina State University seeks a director of communications for its College of Sciences.
Proud doesn't begin to describe how I feel about having you hang out here right before the weekend. Thanks for reading!