- Go global: In Why Koreans Love Tumblr and Other Social Media Surprises, Fast Company takes a look at Bitly's breakdown of traffic to social media sites by country. While it only looks at traffic routed through Bitly, a URL-shortening service, its snapshots offer useful looks at not only networks based in the U.S., but their foreign counterparts.
- What time is it? Ask your audience: Time of day and day of the week are important, if oft-ignored, factors for social network posts intended to reach audiences, so looking at social media use against those factors can tell you a lot about your audience. Arbitron Mobile Oy's recent report that "primetime" is the same time for television viewing and use of social networks and gaming is a perfect example of the type of insightful data you should be seeking. My question: Is that when you're posting?
- What time is it, part 2? Chitika Insights looked at North American mobile web browsing for nearly a week, hour by hour, comparing usage on desktops, smartphones and tablets. It's a nuanced look that might help you consider where and when to deploy a particular format or platform.
- Think about where your user's using: Here's a report that suggests that Facebook users engage twice as much with videos on their mobile devices as on their desk- or laptops. Place-based user data like this can help you make the leap to a mobile-optimized site, and direct your thinking about content form and frequency.
- What's typical? The infographic from SocialKnowHow below details--in word-cloud fashion--the habits of the average user on Facebook, one way to slice the more than 5 billion pieces of content shared on the site each week. And a pie that big needs slicing...
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