Friday, March 29, 2013

The weekend read

For immediate release: The weekend's here. That's what I call good news. In its honor, I won't be embargoing my best finds shared on Twitter this week. Feel free to pass 'em around, without restrictions:
These jobs for communicators aren't embargoed: The American Association for the Advancement of Science needs a public engagement manager...a marketing manager is sought by the Autism Society...Harvard University wants a user experience lead in IT for its public affairs and communications group...the University of Maryland seeks a communications director. And in the "wish I'd heard about this job earlier" category, Texas Monthly hired a barbecue editor. Seriously.

If you like the "Keep calm" image above, you can go here to order it in poster/mug/t-shirt and other forms. Sadly, I get nothing from this, but when I see the poster in your office, I'll know you as a weekend reader.

It's no secret that I appreciate your reading and following the blog. Let's lift the embargo and get the weekend going...

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Thursday, March 28, 2013

Don't get caught by a quid pro quo approach to media relations

Some unlikely partners go surprisingly well together, like chocolate and peanut butter. Not so for the expectation of a quid pro quo--"this for that" in Latin--when you're dealing with reporters. Media relations pros should know that, but sources often do not. It's an easy way to get caught: You have a tempting vision of the chocolate blending with the peanut butter, but it'll wind up more like what the Brits would call chalk and cheese, polar opposites. Next time you're working with a reporter, don't forget that these two flavors don't taste so good together. Do these examples sound familiar?
  • "I talked to him for an hour and all he quoted was 'Absolutely not' in the story. I deserve more space!" True for many kinds of interviewees, this is the classic moment when a quid pro quo is thought to exist--and it's an occupational hazard if you are a scientist or other type of technical expert, since your specialty means you will likely spend even more time just to explain what you are trying to describe and comment on. So take it from science journalist Carl Zimmer, who notes in this interivew, "It does surprise some scientists that there’s not necessarily a correlation between the time we spend in researching a book or article and the amount they are mentioned, but there’s no quid pro quo." 
  • "Is it just a matter of being nicer to the reporter?" I just got this question in a workshop when we were discussing whether reporters would show sources their stories in advance of publication. One participant said that he often can "talk them into it," and I cautioned the group that they shouldn't expect that. It's not only rare but usually against the rules for the reporter--and thus, something you should not request. That's when the idea of being nicer came up, perhaps a quid pro quo in the sense that you're trading pleasantry for access to an early look. (And for the record, gifts don't help, either.) For more on this, see my post on Why you can't check your quotes like the campaigns do, and note that, since it was written, numerous news organizations that were making exceptions to this rule have stopped the practice. Then change your approach: Before the interview ends, ask the reporter, "Shall we review what I just said?", one of my 12 questions you get to ask reporters, instead of asking to see the finished piece.
  • "How can I interact with reporters and control the outcome?" This question also came up in a recent workshop. Let me quote an historic text to keep in mind: "Congress shall make no law...abridging the freedom of speech, or of the press..." It's a basic tenet of our democracy in the United States that you can't control the press. If you're a source looking for ways to trade clever interaction with reporters for control, you will soon learn why public relations professionals refer to media coverage as "earned coverage." If you want to control things, buy some advertising (and even that has rules and limitations). 
  • "Reporters represent 10 percent of my calls, and they take up 80 percent of my time." Somewhere in this complaint from a wonderful source, a policy expert to whom I used to send reporters, is a wish for a quid pro quo of a different sort: I'll give you my time if you don't take too much of it. He was less concerned with how many times he got mentioned, in part because he was the only person with the data in question, and more concerned with juggling tasks. He did the right thing pointing it out to me, a communications pro who could then come up with solutions like conference calls with several reporters at once (today, think Google+ Hangouts or 10-person Skype sessions) to keep access for reporters both open and manageable for the expert. If you're a source, it's a smart idea to find your communications pro and start a discussion on how to make the tradeoffs easier for you.
Need a media training for yourself or a group, or a workshop on how to work more effectively with reporters? Email me at info[at]dontgetcaught[dot]biz.

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Tuesday, March 26, 2013

The social-media mirror says I'm funny. What does it tell you?

Some time ago, I was cleaning up my LinkedIn profile and noticed a particular keyword that kept popping up in my recommendations. Clients and colleagues have called me things like "dynamic," "well-prepared," and a "professional's professional." My results are tallied in some detail.

But there was this other thing: I'm funny. I have a great sense of humor. They said so, again and again:
  • "As an added bonus, she's really fun to work with."
  • "Denise's wise counsel and calming presence (not to mention her delightfully sly sense of humor) were invaluable assets..."
  • "...mixed in with all the expertise is a great sense of humor."
  • "To top it off, Denise has a great sense of humor, and is an absolute delight to work with."
Guilty as charged. After all, I am the person who says "I'm fine, she lied," with a big smile on my face when you ask how I am during a crisis or on a major deadline. (Only about half of the people who hear that get the joke, and those are usually the people I like to get to know better.) "You're really funny," people tell me, as if there were a way to fake that.

That little thread represents something precious in social media. It's a mirror, one held up in such a way that the image my clients see is shared with others. I don't think I've ever discussed my humor with these fine folks, and I certainly didn't call and say, "While you're at it, could you mention how funny I am?" I didn't have to: Their comments reflect the fact that I use humor in a variety of ways.

I can hear someone thinking "What the heck does a recommendation that says you're funny help you achieve, business-wise?" Oh, plenty. I coach nervous public speakers and presenters, a transaction that relies heavily on trust and friendliness and approachability, and humor helps with that. It makes me memorable. It tells people "She doesn't take her self too seriously," and "she's not a killjoy" and "this is what I like about her and maybe you will , too." Those are all reasons why psychologists tell us that the likable person is the one who can control the room, something essential when I'm training or consulting for others. If the reader decides to check me out further, she'll go to my blogs and find that, yes indeed, I commit humor on a regular basis--so it's backed up by my own materials.

Have you thought about what the social media mirror says about you--not you the brand, but you the person we might hire, collaborate with, buy products from, vote for, give a donation to or otherwise have truck with? Your social media mirror might be in thoughtful Follow Friday recommendations on Twitter that share why people follow you or what they are looking to you to provide, or live-tweets while you're speaking at a professional event or fan comments on Facebook.

You may not like what's in that social media mirror, but you can learn from it. It just so happens that I like that they have figured out the funny in me, but even if I didn't, it's useful feedback. It gets beyond likes and thumbs-up and shares and endorsements that only require you to click on something. Think about it: I could hardly write my LinkedIn profile and talk about how funny I am, now, could I?

Do yourself a favor. Log out of your social accounts and go back and read them as others see them. Pay attention to the comments and recommendations you get. What's that social-media mirror showing you--and us?

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Friday, March 22, 2013

The weekend read

I have the cure for the week just past: It's called the weekend, the right kind of medicine for what ails you. Before you take that dose, though, check out the great finds and leads I shared on Twitter this week. No word on the side effects, but I'm thinking they're all good:
Career-boosting comms jobs: Just think of the pitching puns you could make as senior director of communications for Little League International...UC Santa Barbara wants a communications director for its College of Letters and Science...A&E Networks is looking for a director of public affairs for its Lifetime channel.

I'm so glad you're spending the run-up to the weekend here with me. Thanks, as always, for making this your Friday waiting room...

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Thursday, March 21, 2013

What's that media interview going to be like? Go online in advance to find out

If you've never done a media interview, and sometimes even if you have, the process may seem fraught with peril. What will happen? Who'll sit where? What do you say before the interview starts, and after? What if something bad happens? What about special formats, like editorial board meetings, or intimidating ones, like 60 Minutes?

It's an especially good question right now, because interview segments are on the rise in a time of tight budgets and low staffing in journalism, according to new data out this week from the Pew Research Center:
At Fox, CNN and MSNBC, where annual revenues continue to grow (albeit more slowly than in years past), daytime coverage of live events fell 30% from 2007, while interview segments — which don't require a full crew and correspondent, and can be scheduled ahead of time — rose 31%. CNN has cut the number of produced story segments in half. On local TV stations, story lengths have diminished, while easy-to-deliver topics such as sports, weather and traffic have grown to account for 40% of content.
There's much we can do in a media training to teach you about what to expect, but today, you have lots of online options for eavesdropping on real interviews to hear and see what might happen. Check out these free options for learning more about how your interview might go:
  • The rise of the uncut interview online is a boon for those of you who have never heard or experienced the arc of an interview from start to finish. More news outlets are publishing uncut versions alongside edited pieces, so you can do your own comparison of what did and didn't make the cut--that's a useful exercise if you need to rein in your remarks, or if you don't understand why one phrase gets used and another doesn't. I recommend listening to or reading an uncut interview alongside the produced piece so you can see and hear the differences. Public radio's On Being shares all its uncut interviews alongside the edited podcast, and while not every interview will be this long or carefully done, you can learn a lot by listening to them. Try this grouping of uncut interviews for a program about priest and philosopher Teilhard de Chardin, which includes one with New York Times blogger Andrew Revkin, so you can hear how a reporter handles being the subject of an interview. Or this one, with Seth Godin. You'll note, among other things, how the start of both interviews deals with an essential: Can both interviewer and interviewee hear one another, since both interviews were done remotely? Uncut interviews are a good reminder that anything you say, even pre-interview chatter, can wind up on the web or in the story.
  • Editorial board meetings, the gathering of those reporters and editors who determine the opinions expressed by a newspaper, have long had super-secret status. Not so today. The Charleston Daily Mail conducted a recent ed board meeting in a Google+ Hangout that was live-tweeted; you also can watch the archived video online.
  • Blooper reels let you see what not to do in interviews. If you learn nothing else from this 60 Minutes reel, which features heads of state of many nations ripping off their lavalier mics and storming off the set to end the interview, learn this: The camera keeps rolling for your entrance and your exit, and anything you say or do is fair game. Don't believe me? See for yourself how the mighty are portrayed.
  • "See you on the radio" isn't just a funny thing to say, now that some live radio interview shows are sharing video online. Here's an hourlong video of Facebook COO Sheryl Sandberg's live interview on NPR's The Diane Rehm Show. It's a great way to get a sense of the in-studio experience, see how the host behaves and handles the flow of questions and sponsor breaks, get a look at the equipment in use and more. And it's worth asking in every medium, from print to broadcast, about all the formats in which you might appear, since most news outlets now publish in more than one.

Let me know if you need training or a prep or refresher session before your next media interview: Email me at info[at]dontgetcaught[dot]biz.

Tuesday, March 19, 2013

7 books for grammar police or scofflaws

Cheese it! The cops! That would be the grammar cops in the office. If they're tailing you, grammar scofflaws, check out these handy guides that make grammar a (cop-free) walk in the park. Cops, here are the books you can throw at them:
  1. Grammar Girl's Quick and Dirty Tips for Better Writing, based on the popular podcast, collects her tips into a ready reference that's not overbearing, but enlightening. Great to share with the on-deadline colleague who claims to have no time to check reference books. Oh, wait--that's you?
  2. The Oatmeal Grammar Pack offers an at-a-glance, make-'em-laugh option for grammar cops and robbers with five saucy posters on everything from what it means when you say literally to how to use a semicolon. The five-poster pack is a 50 percent savings.
  3. English Grammar For Dummies doesn't require a brown-paper-bag cover, since it comes in an ebook version. This volume's great for newbies or forgetful colleagues.
  4. McGraw-Hill Handbook of English Grammar and Usage, 2nd Edition, got an update last year and includes a chapter on grammar in social media, texts, and other digital communications. Grammar in texts. Imagine...
  5. Grammar Girl's 101 Misused Words You'll Never Confuse Again. Is that cop a trooper or a trouper? Should you worry when she homes in on you or hones in? GG to the rescue here, with a quick reference guide you should turn to whenever you're not quite sure about that word choice, or, better yet, when you think you are sure.
  6. Oxford Modern English Grammar covers both British and American English, moving from the basics to the most sophisticated uses of grammar and style. A great guide if you want to elevate your language use.
  7. Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation appeals to the grammar cop with its "zero tolerance" policy, but makes punctuation fun for everyone else, even if they didn't previously care about it. A rollicking read, and useful guide to read before your own punctuation gets pulled over.
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Friday, March 15, 2013

The weekend read

My garden's not quite awake yet, but the patch I tend on Twitter sure is a-bloom with great reads, ideas, and resources. I picked and shared these blossoming leads this week, and have gathered them into a bouquet just for you:
A big bouquet of jobs for communicators: The World Federation of Science Journalists needs an executive director, based in Canada...the Atlanta-based Boys & Girls Clubs of America wants a director of cause marketing....the University of Minnesota seeks a communications specialist...AARP's Legal Counsel for the Elderly is looking for a media relations manager...the Wilson Center seeks an editorial and social media specialist/Asia...Results for Development Institute needs a communications officer...the Food and Drug Administration is looking for a speechwriter...the American Society for Engineering Education seeks an assistant editor...Georgetown University Medical Center needs a director of communications.

Flowers for the picking: I'm giving the closing keynote at the spring conference of the European Speechwriter Network and UK Speechwriters Guild, May 15-17 in London. There's a 10% discount for readers of my public speaking blog, The Eloquent Woman, with code "EloquentWoman." Register at the link and let me know if I'll see you there.

Thanks for strolling through the weekend read garden with me this week--I love having you here, and you'll look smarter by Monday. Thanks, too, to this week's subscribers. Special content is coming your way....

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Thursday, March 14, 2013

Five big myths about introverts and public speaking

I'll never forget the time I went to see another speaker coach talk about her work. In the Q-and-A, an audience member asked what sounded to me like a perfectly reasonable question: "What do you do when you're training introverts to be better public speakers?"

She answered right away: "If you're an introvert, I can't do anything to help you. Next question?"

There were gasps around the room at that response--and I hope that at least some of the listeners knew that that speaker coach was spreading around one of the big myths about introverts and public speaking. Here are the ones I hear most often, from extroverts and from introverts themselves:
  1. Introverts can't learn public speaking and presenting. One of the biggest myths of all in public speaking is that some people are "natural" or "born" speakers and that the rest can't learn. In reality, everyone who wishes to be a speaker needs to learn and practice the skill. Introversion isn't linked to speaking ability, although introverts process information differently than do extroverts. Introverts also need to prepare and plan their speeches and presentations in ways that support their orientation.
  2. Introverts are shy about speaking. Shyness and introversion are two different things, so you can be a shy introvert or a shy extrovert, or an introvert who's comfortable being in social situations. Shyness--a fear of embarrassment--may apply to your speaking no matter who you are, or not. We're a world of infinite variety, see.
  3. Introverts are afraid to speak. So are you, baby. So are you. Since fear of public speaking is generally considered to be among the most common fears, it's tough to pin it only to a group that represents 25 percent of the population. Plenty of introverts know how to stretch to put themselves out there for a speaking gig, and their fears, if any, are a separate issue from this personality preference.
  4. Introverts are tongue-tied. In my experience, introverts choose their timing when they speak, and choose it with care. Extroverts "think out loud" as they speak, and introverts tend to think first, talk later. But that has nothing to do with being tongue-tied, just judicious. Some might say that, by planning ahead what they wish to say, introverts are less likely to stumble when the time comes to say it.
  5. Introverts will always turn down public speaking invitations. Some of the most frequent speakers I know are introverts, and even in what might seem like high-pressure moments, I've seen introverts volunteer to come up in front of a workshop's attendees to try out a new skill--although that's not typical. They won't be elbowing you out of the way, perhaps, but that doesn't mean introverts aren't eager and willing to speak.
Don't just take it from me--I type as an extrovert, but very low on the scale (sometimes called ambivert), so I can and do have both extroverted and introverted moments. For those of you who have met me in person and are thinking right now, "Heck, I don't believe that, she's super-extroverted," I will simply say that I am a great demonstration of what training and practice can do for public speakers with an introverted streak. I still get my energy from being around people, like most extroverts, but I equally value my alone time.

For more direct insight, read this thoughtful piece on Caring for Your Introvert, from a full-on introvert. I've trained plenty of introverted speakers and enjoy doing it. Introverted speakers are a frequent topic on my public speaking blog, The Eloquent Woman, where you can find these five books for introverted speakers as a starting point. Can I help you show up these myths about introverted speakers with training that will help you play to your strengths? Email me at info[at]dontgetcaught[dot]biz for information about workshops or speaker coaching.

Tuesday, March 12, 2013

New Pinterest tools and more examples of #sciencepins

After my talk on Pinterest for science writers earlier this month, I came across more related resources, some shared by members of the audience for that session, others in my streams. It's a good way to keep the discussion going and add from real-life experiences with the site, the third largest of the social networks. Here are the resources that are keeping my thoughts on Pinterest in play this week:

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Friday, March 08, 2013

The weekend read

I have a genius idea: It's called the weekend. Pick up your brain and travel toward it, taking a few minutes to check out the good reads, finds and leads I shared this week on Twitter. Brilliant stuff here:
Here's a job for a communications genius: Georgetown University's school of business needs a director of editorial services...

I've enjoyed seeing lots of weekend readers in New York City this week, but I'm always glad to see you here on Fridays. TGIF...

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Thursday, March 07, 2013

17 things science writers can pin on Pinterest (that are not pillows or dresses)

Even though it was my idea, let me say that there were moments when I wondered why I was going to talk to a Science Writers in New York and the American Society of Journalists and Authors joint meeting about using Pinterest. I was expecting skepticism, at best (it's what they're known for, after all). That's why I started with this pledge:
But in promoting the talk, I heard from scientists, science writers and communicators all over--in the U.S. and beyond--and from nonprofits, companies and organizations that don't deal in science but deal in the geek/wonk/nerd territory in their respective fields. They also are hoping for a non-consumer, still-useful path on Pinterest.

And then I heard from an executive at Pinterest itself, with an interest in the discussion and what, if anything, is holding science types back from using the service. (Nothing if not smart, Pinterest.) So we started last night with a short discussion of what's keeping science journalists and communicators from using Pinterest, if they are not using it yet. Their feedback included:
  • For the novices, "we need tutorials," so much the better if the tutorials show journalists and communicators specific ways the site can be useful to them;
  • For those getting started, it's not easy to find the people you are already following and stay on top of what they are posting without searching for them individually--which isn't any easier when you start following even more people; and
  • For some, the "pillows and dresses" image lends credence to the thought that science writers won't find their audiences there, so it would be a help to share other use cases. 
I think many science communicators fall in that last group. If you think your science audience isn't on Pinterest because you aren't, you may be assuming incorrectly that you are the same as your audience, and, as I urged the group last night, chances are high your audience is there--you just need to go look for them. I count more than 1,000 boards users have created on physics, and nearly that amount on chemistry, among other science topics. Users are busy pinning and sharing your science information there, even if you don't have a presence on Pinterest. Imagine what that would be like if you participated?

For me, and for many savvy communicators, bloggers and journalists, it's all about the traffic, since Pinterest drives more traffic than YouTube, LinkedIn and Google+ combined. And if you're a big believer in Twitter as a traffic-driver, think again: Pinterest even has been shown to drive more traffic to blogs than Twitter.

I'm sharing the slides with you in this post, because they link to 17 ways science writers and communicators can make use of the popular social network. Freelance science journalist Allie Wilkinson joined me to speak about This is What A Scientist Looks Like, a creative set of boards on which scientists share photos of themselves in the lab, in the field, and doing their hobbies. Some of the other examples I featured include ways to:
  • promote your own work as a science writer, whether that's by driving traffic to a blog, widening your audience, finding jobs and writing opportunities, collecting images for a project or collecting your talks, interviews and articles easily and making them widely available;
  • engage public audiences with science, ranging from sharing science explainers and experiments they can do at home, to giving them access to scientists who can answer their questions or encouraging them to visit scientific institutions or volunteer for research projects; and
  • share new information about science, from high-resolution photos, charts and graphs with research data to images from new discoveries and panels of experts who can comment on them.
You'll find my favorite examples and a wish list or two on how you can use Pinterest to write about or otherwise communicate science in the slides embedded below. Journalists of all kinds should look at Steve Buttry's nice roundup of links about how newspapers are using Pinterest, and the slides include an offer for a free report-with-signup from me about using Pinterest to promote your blog.You can also go here to see audio and video from the webcast. I'll warn you, we got interrupted for many questions throughout, so bear with us--this was a lively discussion.

What are some ways your science institution, news organization--or you--are using Pinterest to communicate science? Leave word in the comments, or share your examples on Pinterest or Twitter with the hashtag .#sciencepins. You can steal other good ideas on my great ways to use Pinterest board.

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Tuesday, March 05, 2013

8 books that made a writer out of me

What makes you a writer? Writing, yes, but first, reading great writers.  I inhaled each of these books many times early on. They're formative texts in my development as a writer. Every time I sit down to write, they are moving my fingers. Or let's hope that they do:
  1. Charlotte's Web by E.B. White. This was the first long book I read. It hooked me at age six, and still does. The repetitive barnyard goose warning the pig, "He's trying to lure you into captivity-ivity-ivity" gave me a sense of the writer's ear for dialogue, something Eudora Welty picked up in her review of the book for the New York Times. White taught me to assume your audience can handle detail, death and difficulty, and that a writer can be smart, playful and sincere, all at once. The active verbs ring like bells, and the descriptions stick. These days, I like to listen to the audio version, read by White himself, honey for the ear. If you've only read this to children, read it again with a writer's eye.
  2. A Wrinkle in Time by Madeleine L'Engle. I didn't imagine working with scientists as much as I have done when I first read this, but this might have been a good early sign. I love that it neatly avoids dumbing down science for the non-scientist. That it included a woman scientist balancing lab and life well was a revelation and a bonus. L'Engle makes symphonies with her words. Listen to her reading on audio for that reason.
  3. The Essays of Virginia Woolf. I dip into the six volume collection again and again. The mind that could channel stream of consciousness like no other also produced taut, well-reasoned essays that conjure pictures in the mind's eye as well as any of her novels does. Metaphor is her medium. The link here goes to a highlights reel that skims the surface of the big lake of her essays.
  4. In Front of Your Nose, 1945-1950 by George Orwell. Like Woolf, it's his journalism, essays and letters (here, just one volume in a series) that I love best. Every word sings. One of the great joys I have in social media is the chance to read the Orwell Diaries recast as a blog, each post shared on the same day it was written. The immediate, spare language gets even more exciting in installments, even when you already know how things turn out.
  5. Slouching Towards Bethlehem: Essays by Joan Didion.  I used to leave bookmarks and dog-eared pages and bookcover flaps tucked into hard-copy books of Didion's writing, to hold on to the vivid moments in her writing. This woman shaped the scope of what I hope to do every day in my writing, in form, in language, in approach. It's a marker I try to keep in my sights.  
  6. Crazy Salad by Nora Ephron. (It's bundled here with another book of her essays, Scribble, Scribble.) I was so lucky to come up as a writer when Didion and Ephron could be read in the pages of ordinary magazines. Ephron made me laugh where Didion made me think and by listening to them, I developed a strong muscle for smart and funny, with a woman's savvy underlining all.
  7. Dance Is a Contact Sport by Joseph Mazo. I envied his assignment: To live with the New York City Ballet, sit through every rehearsal, hang out backstage and see everything that went into a season, and a book-length manuscript to pour that into. He wound up writing about everything from dancers' injuries and set design to costumes and finance and choreography. The rehearsal chapters alone are worth reading. Descriptive and thoughtful, it was the book that showed me how one might dive deep into a complex topic, make it real for the reader, and revel in detail. 
  8. Gaudy Night by Dorothy Sayers. I'd read this mystery novel dozens of times, unpacking its braided, coiled paths and clues. Then book critic Michael Dirda explained why I kept re-reading it: It's a book you read when you're thinking through a problem, just as the protagonist does. But what lovely, intricate solving this is, at one point described as letting a ball of string fall and tumble and then gathering it up again. This great writer juggles and weaves all those things and still keeps the ball in play, bringing this reader back, again and again.
All these influences share a vital core of strong voice and structure and plain, vivid language--so vivid, I can see in my mind how each essay or chapter looks and hear the words aloud. They set the mark for me. Share the books that make you a writer, please, in the comments.

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Friday, March 01, 2013

The weekend read

Run for the exits. Run for the hills. Run for the finish line. But wherever you run, be sure you're pointed toward the weekend, so you can catch up with the good finds and reads I shared on Twitter this week. Can you keep pace with me as we round the curve?
Run into these great communications jobs: Justice at Stake wants a deputy communications director....the Level Playing Field Institute needs a science writing instructor...NYU Langone Medical Center seeks a senior marketing manager....the University of California, Davis, is looking for a senior director of communications for the graduate school of business...Edible Arrangements is recruiting a director of corporate communications and public relations...MD Anderson Cancer Center wants a director of external communications.

I'm running up to New York City next week to coach some speakers, take some meetings and speak to the Science Writers in New York and the American Society of Journalists and Authors on March 6 about using Pinterest to communicate science. It's free if you're a member of either of those groups, or very low cost otherwise. We'll have ideas for journalists, PR types, nonprofits, universities, government agencies, companies, the whole nine yards. Will I see you there? Register here.

In the meantime, thanks for making me a stop on your race to the usual. Love having you here.

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