Right now, early in the year, it's a great time to plan how you want to spend that training budget, and build into your calendar the opportunities to do so. Without a plan for training, you might as well take the money and leave it on the sidewalk or in the back seat of a cab.
- Social media content development training on things like how to launch, plan for or mature a blogs; develop an editorial calendar for your social posts and learn ways to easily come up with content ideas; developing a strategic Twitter feed and how to manage it effectively; or any other social network you prefer;
- Retreats for communications teams, to help a new team or new leader come together as a group, to re-orient the group's approach to changes in communications or staffing, or to assess the year just past and the year ahead. Some teams use such a retreat to gain a joint understanding of and approach to social media or media relations;
- Coaching for communications directors or managers to work on their professional development goals, build teamwork, and help their operation shift from traditional to social media, or a mix of both, effectively;
- Workshops to train scientists and engineers to translate technical topics into clear, concise messages for public audiences without "dumbing down" the content or losing needed detail, for experts based at universities, government agencies and corporations. For the communicators who work with experts, I offer a targeted workshop on how to work better with your experts;
- Pitching workshops for media relations teams to practice skills needed to reach reporters effectively, with data on what reporters expect and want from those exchanges and how to add value to them;
- Extemporaneous speaking workshops to help executives learn how to present without a script or notes, develop memorable messages, handle audience questions on their feet, and incorporate gesture, movement, visuals and props effectively into a presentation or speech. In some cases, I do workshops to help an entire team up its presentation game and update its skills in this area; and
- One-on-one coaching for public speakers to address issues better suited to private training or to focus intensely on improving a specific presentation or talk. I've helped people make it to partner in their firms, give their first big talk at all or a bigger TED talk, or just learn how to handle a board meeting, committee presentation or panel moderation better.