Tuesday, January 15, 2013

The tweeting, blogging, LinkedIn-savvy CEO: An update

CEO blogs and social postings are like catnip for customers, offering the promise of access and a listening ear and all perspective from the corner office. The good news: There are more CEOs and presidents than ever participating in social media. The (maybe) bad news: That group may not include yours. I say maybe because you just shouldn't get caught forcing someone to blog or tweet, even if she's the CEO--and because there are plenty of CEOs who just shouldn't tweet in the first place. Check out these data-laden reports, good and bad examples and case studies to figure out whether and how your CEO should tweet or blog:
If you've got a CEO who's ready and willing to blog/tweet/get a LinkedIn following, but there are smaller logistical barriers in the way, check out my 6 ways to get past CEO barriers to social media. And it's always worthwhile to start with solid guides like The Twitter Book,or The Corporate Blogging Book. Can I help you come up with a smart strategy for your would-be social CEO? Email me at info[at]dontgetcaught[dot]biz.

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