- Forget round-up. Plus up: Lawyerist thinks that law firms should get themselves to a Google+ page--so much so, that's the one site they'd recommend establishing a beachhead, if you were limited to one. The reasons work for other kinds of companies and organizations, too, especially now that there are extra Google+ tools for businesses you'll want to check out.
- Git along, little smartphones: Mediabistro shared these 5 data points about mobile worth sharing with journalists, but communicators should keep them in mind, too, as they develop mobile strategies. Follow that audience.
- Bring your posse with you: The "promote" button on Facebook gets more useful, letting you push your posts not just to your existing fans, but to their friends.
- Trail markings: Does your Facebook page have the useful "save" feature yet? It's getting rolled out now for select pages.
- That's some herd: Kindle reports that ebooks exclusively published on that platform have hit 100 million downloads, a number that includes both purchases and free borrowing from its lending library.
- The farmer and the cowman should be friends: AAAS has announced the winner of its prize for early-career scientists who engage public audiences.
- Career smoke signals: Don't say I didn't warn you: LinkedIn profiles are getting a makeover, so you may want to check yours for new options.
- Is that a mirage? Researcher Danah Boyd, aka @zephoria, has new data out on how teens "hide in plain sight" on social networks, a must-read if you are targeting teen audiences.
- Viddy-up: Magisto has a new Android app that will auto-edit your short videos...YouTube is removing tags from video pages, so that they are visible only to you. Keep tagging your videos, however, so that they'll show up in searches...the Wall Street Journal's WSJ Worldstream has launched. It's a hub for its reporters' smartphone videos, none more than a minute in length...The New York Times website has optimized its video player to make it larger, improve navigation and help it work across all platforms. And don't forget the launch of Huffington Post Live. Whew! Handily, the Nieman Journalism Lab has a solid post that makes sense of the whys and wherefores behind this video boomlet in media companies.
It's a long weekend here in the U.S., so I appreciate your help in getting it started. Thanks for reading, as always.