We'll need something to get through this Friday: Caffeine, for one thing, and a big pour of finds, reads and leads from my Twitterstream. Sip your way through the news that was on my menu this week:- Bean there, done that? Not with these holiday gifts from Google, which announced it's testing a social share bar for certain websites that would allow (among other things) users to open up chats...and a free scan-and-match service for your first 20,000 songs on Google Music. Plus, there are four fantastic free things Google Drive will do for you.
- Counter strategy: Here's a good lookback at how transit agencies in the New York City area used social media (or didn't) during Hurricane Sandy. Put this one in your emergency response file.
- America runs on Dunkin. I mean, LinkedIn: The 10 most-liked brands on LinkedIn demonstrate how it differs from Facebook. Less Coke, more IBM.
- Brewed branding: Remember how folks thought Facebook users disliked your page posts coming from third-party apps like Hootsuite? FB announced posts will no longer identify the posting service used.
- Long lines for coffee: Twitter reports its monthly users now number 200 million, double where it stood at this time last year.
- I can haz carryout? As promised, Twitter has begun rolling out a way to download all your tweets from all time.
- Half a billion served: That's the new data for LinkedIn endorsements. No word on whether all of the half-billion endorsements' recipients feel as if they have to immediately return the favor.
- Bitter taste: My favorite attorney colleagues used to tell our coworkers, "That's perfectly legal under these three statutes, and now Denise is going to tell you how that's going to look." Too bad they don't work at Instagram, which changed its terms of service, suggesting it would own your photos and could sell them for ad use. When loads of users (including National Geographic) pulled their accounts, the company (now owned by FB) said it wasn't their intent to sell your photos. Now, as of late Thursday, Instagram has reverted to its previous policy.
- Instant coffee: If you thought that was bad, wait for the next fight: Facebook is going to start putting instant-play video ads in your feed. News came this week that FB also is testing a service in which non-friends can pay $1 for the ability to send you an unsolicited email on the site. If you pray, pray for these things to fail.
- Read the label: You don't have time to read all those terms of service. So here's a cheat sheet on terms for all the major social sites, comparing who does what to whom. Why be surprised one uproar at a time?
- Strong brew: Pew says that public interest in the Newtown school shooting exceeds interest in all other such shootings since Columbine, and you can see that played out in this interesting chart of Google searches over time for "gun control."
- Who burned the coffee? McAfee, which one would think has plenty of PR problems to begin with, added to its array by using Newtown as a hook when pitching product stories.
- No, I ordered the soy latte: Poynter has a roundup of the best-of-the-worst errors and corrections in the news media for 2012.
- I never ordered a latte: In the way these things happen, the Poynter list came out a day or so before the big mixups about the name of the shooter in the Newtown school massacre. That reporting included so many early errors that the New York Times public editor has launched a series to examine them and how they happened.
- This goes beyond caffeine: I know none of my readers are particularly stressed, so perhaps someone you love can use 9 ways successful people defeat stress. It'd be alright to read it before you pass it along, of course. I won't tell.
Better than a Starbucks card. Really: Today's the last day to grab the $50 discount on registration for Be an Expert on Working with Experts, my January 10 workshop for communicators who work with scientists, policy wonks and other smart people. You can still register until January 3 or when all seats are filled, but the discount ends at midnight Eastern Time tonight. Are you in? I'd love to see you there, so help me save you a seat.
I hope your holidays are as warm and wonderful as a coffee drink, and that you get to linger over them with the people you love. Thanks for spending the holiday and weekend run-up with me here, as usual. Next week, you'll get a serving of the 10 most popular posts on this blog from 2012, and the very last weekend read of the year.
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