Monday, December 24, 2012

The blog's top 10 communications and social media posts for 2012

2012 had a presidential election, waves of new social media options and plenty of opportunities for the famous and others to get caught in the news media--so it's no surprise to me that posts on media strategies and social media savvy were the most popular on the blog this year. Kick back during the holidays and take a look at what my readers spent the most time with this year on the blog:
  1. Instead of a press release: Options to add to your press release diet: The press release diet itself appears later on this list, but a follow-up post noting what else you can offer your clients was far and away this year's most-read post. Here's to more variety in your media offerings for 2013.
  2. 17 things you can pin on Pinterest that are not pillows or dresses: I admit it, I was getting tired of the glib dismissals of Pinterest as a women's site, and wrote this popular post to help you brainstorm ways to use it for more than just catalog shopping.
  3. Embargoes or anything goes? 10 big myths about embargoes: Popular with both reporters and communicators, this post uses real embargo snafus chronicled by the blog Embargo Watch to illustrate and correct the mixed-up methods communicators are using to manage embargoed news releases.
  4. Etch-a-Sketch tests for your next analogy: 3 fixes to use took a political analogy that worked not wisely, but too well, and used the occasion to remind you how to check your great analogies to see whether they're working for or against your message. 
  5. Media interview smarts: Why you can't check your quotes like the campaigns do explains why you shouldn't ask reporters to let you review your remarks before publication, following the disclosure that some major news outlets were giving that license to the presidential campaigns. Sure enough, after the disclosure, many news outlets changed that policy.
  6. Data and dashboards to help you reconsider how you use Pinterest: 2012 was the year most of us tried to make sense of Pinterest as a communications tool, and this post rounded up a few aids for making that more manageable and measureable.
  7. The guest who came to Twitter: Hand over your social accounts: When it came to letting someone else take control of your social media streams, it felt like all the kids were doing it this year, from governments and foundations to companies. Some models and discussions about what various organizations are thinking when they turn over the social reins are included in this post.
  8. Can you go on the press release diet? A 12-step program: Communicators were debating this post even as many institutions decided to give it a try. The call to use your own organization blog to announce your news, rather than glutting reporters' inboxes with releases, has had a lot of love from reporters and from the brave PR folks who've already put it to use.
  9. Easy dashboards of data help tell your story shared a visually captivating tool that also collects your social and other data in one place, making it useful as a type of annual report or ongoing update.
  10. Considering camcorders to replace the Flip, from cheap & easy to wi-fi capable came early in 2012 and is still consulted, as communicators start replacing the longtime favorite ultralight camcorders. The good news: You've got good options, so start ordering now.
If you're a communicator who works with experts--scientists, policy wonks, subject-matter experts--you can start the new year right in my workshop on how to Be an Expert on Working with Experts, January 10 in Washington, DC. At $350, it's a great and inexpensive way to begin your professional development and lay the groundwork for more effective partnerships with the smart folks you're helping. Registration stays open until January 3, or when all seats are filled, and we have a great group of communicators coming from all over the U.S. for the January session.

I won't get caught letting 2012 end without thanking you for reading, contributing to and sharing this blog. Let's work together in the new year! Thanks for all your support, and happy holidays to you and your family.

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