- Today's specials: iCrossing studied successful Fortune 500 Facebook pages for a year to come up with these six ways to make your FB page better--and as All Facebook points out, they work on any budget.
- Who are those regulars, anyway? Step back for a minute and get a sense of the demographics on Twitter.
- Knife and fork: The Communications Network conference took place last week in Seattle, and in a Sunlight Foundation session on smart tech for smart communicators, we get this list of 16 tools for outreach, engagement, productivity and research. You'll see how they use already-familiar tools and find some new gems here.
- Shut the diner door: Now you can block spammy users on Pinterest. It's a long-awaited feature that might make your IT department consider the site more secure, so pass this around.
- No calories: They've figured out how you can make a message that self-destructs in 10 seconds, using only Google Docs. Promise you will use this for good and not for evil.
- I'll have the chipped beef: Amazon's reportedly buying the chip division of Texas Instruments. Tablet and smartphone fans, stand by.
- Malts for everybody. You remember malts: If you're trying to reach teenagers, keep on with the plan: They still prefer Facebook to Twitter.
- Order the chops: Want to point readers to a specific piece of a YouTube video? You need TubeChop: "With TubeChop embeds, all you have to do is click on a part of the embedded video to see the original source. This means that while the service is a good tool for you, helping tell a story, it’s also handy for your readers. The link to the original source video can let people more easily doublecheck your assessment of the situation, and engage them more easily in finding out for themselves what’s actually going on."
- Food truck: Are you doing something useful like this for your constituents and customers? OpenTable will now create mobile websites for restaurants. For free.
- Menu description: Explainers, rejoice. YouTube will soon let you use annotations to create clickable links within a video. So "if your YouTube video explains how to boil an egg, you can insert an annotation linking to your blog post where the steps are described in greater detail."
- Customer photos: Annoyed by your new LinkedIn profile page? Here's how to navigate it.
And I've got two new workshops to consider for your own development:
- A November 27 day-long workshop on public speaking and presenting for introverts, with both content and format designed to focus directly on what introverts need and their special advantages as speakers. Join us yourself, or recommend this to a colleague or one of your experts.
- A December 7 lunch-and-learn for communicators who want to make the case for a training program for your experts. Part brainstorm, part briefing, this will help you develop the data, examples and encouragement you need, whether you want to convince fellow communicators, the powers that be or the experts you want to train. Two hours of insights, plus lunch, a great network of fellow communicators and a followup email so you don't even need to take notes.
I'm glad you have a regular seat at this diner on Fridays. Thanks for coming in...and TGIF.