- Thar be pirates: Read Why Amazon will beat other retailers. Then think about whether your public-facing folks could be doing the same. You don't need to be in retail for this to work for you.
- X marks the spot(s): RouteXL is a Google Maps route planner that can handle many stops in one trip, solving the "traveling salesman problem." Might be something to offer your tourism, college visit or event guests.
- Mining the diamonds: Pinterest struggled at first to find users; now it's the third-largest social site. Here's how the founder figured out how to do it--and it's an approach we all can take.
- Mobile video treasure trove: There's a wealth of data in this new BI Intelligence report on mobile video. The link goes to a meaty preview about the data; the full report is free with a signup for a free trial subscription. Get on this.
- Pieces of eight: My favorite maps blog, Google Maps Mania, raved over this non-Google-Maps map, so it must be wonderful: "When an area is selected the markers fly off the map and sort themselves into the appropriate categories in bar chart form." Data nerds will spend the rest of today playing with this one.
- Digging for treasure: This article looks at how you're targeting Hispanic audiences in the U.S., and defines the special sauce as "Geo-targeted mobile campaigns focused around email, SMS, check-ins, loyalty, and digital rewards or couponing," all actively used by this market. Are you on it?
- Doubloons: Miss print media? Love digital? Have it both ways: The Library of Congress has a vast collection of print newspapers to explore, with fabulous names, like the Fayette, Missouri, Boon's Lick Times, and Arizona's Tombstone Epitaph.
- There's gold in them thar comments: Facebook's engagement stats--likes, shares and comments--rose nearly 900 percent in the third quarter of 2012, compared to the same quarter last year.
Two more gems are my upcoming workshops for speakers and communicators: A November 27 day-long workshop on public speaking and presenting for introverts, with a discount if you register by next Friday, November 2...and a December 7 lunch-and-learn for communicators who want to make the case for a training program for your experts. For this workshop, the early registration discount ends November 9.
On the treasure map for jobs this week: The American Farm Bureau Federation is looking for an executive director of communications...the Association for Corporate Counsel wants a director of communication and public relations...the science faculty at the University of Calgary seeks a director of marketing and communications...the U.S. Pharmacopeia needs a vice president, global communications...
Johns Hopkins University seeks an associate director for development communications...World Learning wants a director of communications.
I'm in North Carolina this weekend for the Science Writers 2012 conference. If you're there, too, find me--or email me ahead at info[at]dontgetcaught[dot]biz. I'd love to see some weekend readers in person, and on the weekend, no less. In any case, I'm glad we can meet here every week. Enjoy the weekend, wherever you are.
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