Tuesday, October 16, 2012

Making the case for a training program for your experts: Lunch & learn 12/7

At the last Be an Expert on Working with Experts workshop, the top-level communicators assembled got into a discussion of the challenges of creating training programs for their organizations' subject-matter experts, scientists and policy experts. They wanted to go on for another couple of hours specifically on how you make the case for training. And now they--and you--can do just that.

I'm hosting a lunch and learn in Washington, DC, on Friday, December 7, from 11:30am to 1:30pm on Making the case for a training program for your experts. That might mean making the case to the experts to be trained, making the case to your communications colleagues, or making the case to the powers-that-be. We'll cover it all. Part briefing, part brainstorm, this session will walk you through:
  • Leaders who are calling for experts to gain better public communications skills, with quotes you can use to bolster your program;
  • Pluses and minuses of one-off training sessions versus a series or standard training program;
  • What other communications pros are facing in their attempts to start training programs; and
  • Creating a pilot program and collecting data to make your case.
You'll get lunch, a jam-packed follow-up email with all the links and references you need to get started, and a great network of fellow communicators facing the same issues you are. We'll hold the workshop in an easy-to-reach location near Metro Center in Washington, DC, close to public transportation.

As usual, there's a significant discount if you sign up early: Register by November 9 to get the lunch-and-learn session for just $45. Registration is $55 after that, and all registration closes no later than November 20 or when all seats are filled. 

I hope you'll join me for this short but useful session. Be part of our brainpower on making the case for training, and stay tuned for announcements on the next "experts" workshop, coming in early 2013.

If you or one of your experts is an introverted communicator, check out my upcoming daylong workshop on Public speaking and presenting for introverts, coming up on November 27. Different rates, dates and times apply.

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