- Light your way: TouristPath is a Google Maps-based app that helps you find or plan walking routes with things to see or do along the way. Is your business or site worth visiting here? Have you suggested this as a resource for your visitors?
- Light show: I know you're reading this while toggling between and among your various online music sources. I have eyes in the back of my blog. So drop everything and get this new Chrome extension that makes it easier to use many music players. Then get back to perusing the weekend read, willya?
- Shedding light: The New York Times decided to stop the practice of letting high-level sources approve their quotes before publication, and the new public editor made a Storify of reactions to the move.
- Flame on: Along with the U.S. elections, the Olympics are always in the vanguard of new social media uses. Now NBC has unpacked its audience data from the 2012 Olympics, a great mix of how we watched, where and with which social networks. Much to learn from here even if you don't work in sport.
- Pin spot: Haven't figured out what you're really doing on Pinterest yet? Maybe if you measured activity it'd work better. Here's a roundup of 6 Pinterest analytics tools to try.
- Bloggers' off switch: Sounds like bloggers are in for the same lousy pitches as reporters in "Dear Blogger" and other pitch mistakes PR pros make.
- Lightning strike: A good reminder to write for your customers, not your peers.
- Is the lighting ready for this close-up? You can embed images and logos in QR codes. Here's how. (Hat tip to Ben Young Landis for finding this one.)
- A little light networking: Want to play with near-field communication? NFC embeds a microchip and antenna into things like business cards, letting them transmit data. Here's more on how it works. MOO.com will include one NFC business card in every order you place for cards, for the first 150,000 orders that come in. And there's an app coming soon that will let you alter what the chip does, too. If you're going to place that order, use my discount for 10 percent off.
- Light bulbs aplenty: The 12 hottest consumer trends right now--mini-trends in what people are seeking in the marketplace--may have ramifications for many sectors. Check out the roundup in this slideshow:
- Big point of light: Washington Women in Public Relations is looking for a Washington, DC, metropolitan-area nonprofit serving women and children to be its pro bono client for the next two years. I can't stress enough what an amazing opportunity this is. Go here to learn more and to download applications, which are due by October 16--or send this to a qualified group today. I'm WWPR's 2002 PR Woman of the Year, and can attest to the impact this service project has had for many nonprofits in our area. Apply now, or pass this along to a relevant nominee.
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A bright light in my week: Having you on the reading end of the weekend read. I know I'm planning a fantastic weekend and I hope yours starts in 3, 2, 1....