- Pop art: Pictures and specific words help you gain more "likes" on Facebook pages. The words noted as most successful in this study: chocolate, cream, daily, most, shop, winter, wardrobe and today. Extra points if you can get them all into one status update. But really, images are key. So check out these 2 creative ways to use photos to boost your FB engagement, and adapt them to your purposes.
- Tastes flat: Twitter took away the ability to auto-feed your tweets into LinkedIn. Let the fight over who's going to be your fave platform begin, as LinkedIn says, that's fine, just do all your posting from here. But wait! There's a workaround using IFTT.
- Pop-ular: This infographic on college students and their relationship with smartphones should be right on your desktop, whether you work in higher education or expect to reach this audience anytime in the future. Are you building your communications around this kind of normal?
- Eye-popping: YouTube is next to accept your Google-wide identity, and will start allowing you to use your Google+ identity on the site, first for U.S. and then worldwide users.
- Thank heaven there's no pop quiz: In a poll, communicators say they wish they'd taken a social-media skills class in school. Next on their training wish list: Public speaking. (I do both, you know, darlings. Email me at infoATdontgetcaughtDOTbiz if it's finally time to build your skills.)
- Populi: Pew's frequently updated infographic of Internet user demographics, for your back pocket.
- Repopularizing? Blank on Blank can take those old taped interviews and revive them in interesting ways.
- Hop on Pop: Facebook's adding mobile data reach to the Insights data for your page.
Save the date and sign up: Registration is now open for my popular workshop, Be an Expert on Working with Experts, for communicators who work with subject-matter experts, which returns on Thursday, August 23, here in Washington, DC. Sign up before August 3 to get a great discount. Previous sessions have drawn communicators from the American Association for the Advancement of Science, the American Academy of Physician Assistants, the American Farm Bureau, the American Psychological Association, Defenders of Wildlife, the German Marshall Fund, the Hopkins Kimmel Cancer Center, the National Science Foundation, Results, UMBC and Vanguard Communications. Are you in this time?
Finally, with my thanks for reading the blog again this week, a cautionary tale for those of you who put words in others' mouths: Make sure you know whether they like to dole out lots of puns in their speeches, lest you suffer the fate of the speechwriter who earned the "Who wrote this shit?" mid-speech from New York Mayor Michael Bloomberg. Methinks everyone got caught here. Speechwriter, meet bus: