- The long shot comes in: FINALLY, Facebook will let you schedule posts for your FB page, and you can have different levels of permission for different roles in managing your FB page: Manager, Content Creator, Moderator, Advertiser and Insight Analyst.
- Too fast out of the gate: Facebook also now requires those social-sharing news and video apps to take a 10-second delay before they publish your shares.
- Before you put the neon sign over your casino: Nonprofits about to undergo a branding process will find this discussion at the Communications Network website of interest--and you're encouraged to add your experiences.
- Stacking the (Tweet)deck? Can Twitter affect the citation rate for scientific research published in journals? Here's one study that examines the impact. I'd like to see more such studies, with a focus on the top journals, but it's a start.
- Not by a nose: If you've been hearing a lot about video-sharing site Viddy, you may have missed this: In the race to be the Instagram of video, Socialcam is blowing Viddy away. Good data here.
- Stacking the deck, in the wrong way: "The media contact women scientists less often than men scientists," says this study. Communicators who do media relations can make a difference here, and with this issue: Men outnumber women in submitting op-eds, 9 to 1. Get going with your women spokesfolks.
- My kind of town: Google+ Local has launched, and it neatly integrates local search, reviews from your Google+ friends, and even Zagat restaurant reviews. It also replaces Google Places. You'll find a "Local" tab on your Google+ profile on the left side. Plus, don't miss BIA Kelsey's take on the mobile aspects of the new Google+ Local.
- A good bet: John Jantsch clues you in on why Facebook is letting you promote to your fans and why he thinks you should, using the new "promoted posts" feature. Listen up, people--this is smart stuff.
- One in a million: A research communicator shares how she uses Twitter in Social media for the science PIO.
Thanks so much for reading this week. I'm glad you're willing to bet on finding things here.