- Do all marketing agency blogs suck? Mitch Joel looks at those that do, and defines those that don't.
- It's not brain surgery...oh, wait: A live-tweeted brain surgery reached 14.5 million people--but succeeded by incorporating words that Twitter followers used, rather than technical terms.
- Been waiting for this: Google rolled out a new toolbox for Google+ that includes a way to record and share Hangouts, making them that much more useful.
- What time is it? After you find out, see if it matches these optimal times to post on Facebook.
- Le sigh: In The Irony of Marketing Now, Jason Falls pinpoints something I'm seeing every day: Clients are clinging to imprecise metrics of yore, because they'd prefer the fantasy that a million people may have seen something, instead of the honesty of social media measures.
Two great jobs in a stunning location: KSL Resorts is looking for a corporate Director of Digital Marketing & New Media, and a corporate Director of Marketing Communications and Strategic Alliances, both located in La Quinta, California (Palm Springs area).
And finally, one of my most popular shares on Twitter this week: A how-not-to-pitch video that skewers you users of "social media news releases" and similar tactics. Enjoy the weekend, and thanks, as always, for being here.