- First base, first: Google+ has launched pages for brands and companies, and in keeping with its approach to Google+ overall, the launch version doesn't include everything one might wish. Patience, kids.
- Mow that outfield: Lots of folks set up a LinkedIn personal profile and never visit the site again. Are you doing the same thing with your LinkedIn company page? Here's how to fix it. As for personal profiles, you might need some spring cleaning there, too. I've been using Copyblogger's 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse, and liking the results.
- Scouting counts: If you're hiring someone to manage your Facebook page, here are 6 attributes of the perfect FB page administrator. Once you find her, please leave her name in the comments so the rest of us can lure her away...just kidding. I'm sure there are enough to go around.
- You can take all the tickets, but there ain't no more gates to keep: Steve Buttry has wise words for journos (and communicators, too) in Gatekeepers need to find new value when the fences have blown away. Time to rethink your roles.
- Make the crowd go wild: Despite its ordinary-sounding title, Five Ways to Get More Facebook Comments is one of the smarter, better posts I've read. Period. All Facebook's Julie Andrews writes it based on her own advice to you: "Do the work to pull out the controversial, spicy points and bring them to the surface." Would that all our posts could read this well.
- Keep 'em in their seats: 27 Ways to Increase Engagement on Your Facebook Page is the SlideShare from John Haydon's recent webinar. I can hear the FB page tweaks going on even now, as more people read this.
- Not quite a rookie: Inside Pinterest: An Overnight Sensation Four Years in the Making is a long, weekend-worthy read that will likely make you take Pinterest more seriously.
- Names on those jerseys? Both Pinterest and Flickr are making it easier for users to attribute photos to their creators.
Another working weekend for me. As you read this, I'm in Portland, Oregon, for the annual meeting of the National Cancer Institute Public Affairs and Marketing Network, where I'll be sharing secrets and strategies for the care and feeding of your blogs. (There'll be a post next week summarizing points from the session and resources you can use for your own blog.) Follow the PAN link and scroll down the front page to find another link to job postings for communications posts at cancer centers, a useful resource. Now: Take care of the weekend festivities for me, willya? I know you can hit this one out of the park.