More business uses
You'll find a surprising array of business uses, and some creative reinterpreting of what pinned items can be to a business. Here are some examples:
- Baseball cards: Major League Baseball is all over Pinterest in a big way, timed with the season openers. In addition to its own boards, every MLB team is represented on Pinterest, with boards about the ballparks, player lineups for the season, product lines and more. This will take your baseball card collection to new heights--and is a smart marketing move.
- Office furniture catalogs: Moving beyond pinned images from living rooms and bedrooms, some companies are using Pinterest to encourage employees to post suggestions for office redesigns or new office furniture. If those are your products, shouldn't you make it easy for them to post images from your catalog?
- Postcard messaging: Taking advantage of Pinterest users' love of short, snappy messages delivered in graphic form, NPR issued a board full of "valentines" about its programs and even included a shout-out to a funder among them. Your company or nonprofit can take its tagline for a ride in the same way. Make sure your messaging is easy to repin here.
- Collectibles case: Ferrari has its store on Pinterest for small products, like accessories, games and clothing as well as its line of Ferrari collectibles.
3 new tools for managing your Pinterest presence
As Pinterest matures as a social network, tools and apps are being developed to help you better manage your presence. Here are a few to check out:
- Repinly will give you a better look at what and who is popular on Pinterest. Prepare to be astonished at the users with millions of followers. You can use Repinly as a directory to find popular users in your subject category, see pinned items that are trending (with the data behind them), and what topics are popular on the very useful statistics page.
- Pinerly, still in limited beta, promises ways to schedule your pins, plus additional analytics. Mashable walks you through the service here. I'm working my way into the beta, which cleverly asks that your friends sign up to get you further into the service, so please use this link to sign up....I promise to report back on what's inside the beta once I make it in.
- This infographic from Dan Zarrella uses analysis of Pinterest photos to help you get pinned and repinned, using factors like amount of text and height of photos to guide you.