- You might need a bigger pin: Images get bigger and more prominent in the new Pinterest profile pages and boards, redesigns that rolled out after SXSW.
- I feel good: A study of 1.7 million Facebook company pages find that 56 percent have fewer than 256 fans. And 25 percent have between 32 and 256 fans. May I recommend to you don't get caught on Facebook and The Eloquent Woman on Facebook? What's not to like?
- What's not in a name: Ever fretted over your organization name and the URL to match? Here's why company names and URLs don't matter, an interesting paean to serendipity and what the users think.
- SXSW in one page: SlideShare's newsletter has a nice roundup of the big SXSW presentations, along with a link to its SXSW channel, a great way to catch up on what's coming next in social media. SS notes an increased use of embedded video in slide presentations posted on its site, the "YouTube for presentations." While you're at it, check out this slide deck summarizing the Mobile World Congress.
- More from SXSW on blogger outreach: Zan McColloch-Lussier of Mixtape Communications (you are following him, aren't you?) reports back from SXSW on how to get bloggers talking about your nonprofit mission. Sensible blogger outreach ideas here.
- Yet more SXSW for the health crowd: Brian Reid--I know, you already follow him, too--Storifyed his panel on "friending Pharma," on how patients and drug companies should interact in social media.
- Smart, smart, smart: Tim Nekritz, whom you must be following, of SUNY-Oswego describes how the university is using Pinterest based on "goals, users & gut." They started with what their users were already doing on the site, just as you should, and answer questions they get frequently on social media sites, like "What should I bring with me when I move to campus?" which is now its own board. For more good ideas, check out my Pinterest board on great ways to use Pinterest.
- Silent no more: If you're a communicator for a company or organization that eschews the limelight, or even public outreach, take a look at what Ben Bernanke is doing for the Federal Reserve--a real sea-change in communications strategy, and perhaps a model for your CEO.
- And you don't even need to sharpen it: FastPencil is a new ebook publishing platform that can be used to publish, design and distribute ebooks.
- A taller paywall is now in place at the New York Times, which is scaling back the number of free articles you can access each month from 20 to just 10.
- Really? This business owner shares how frustrating it is to interview new candidates and suggests that sometimes, it's okay to badmouth a boss if it helps you explain why you are looking to leave what looks like a great job.
- Disruption can be good: Robert Niles writes for journos here on why disruptions in the news business can be good for your career, reminding them of a new thing: "[Y]ou need to build and maintain relationships with your audience and with your customers. 'Objective' separation is career suicide." A smart read for us all on how to stay poised for what's to come, since this can happen in any sector.
Friday, March 23, 2012
What was on your screen this week? Mine is full of finds from my Twitter stream, where the cast of characters provides more leads, ideas and plot twists than any teevee episode you can name. This week felt like sweeps week, there were so many good posts. Here are my must-see moments from the week just past, ready to usher you into the weekend:
And now, back to your regularly scheduled weekend, with thanks for including the blog in your week...